Business Blog | Lilamitre-arte.com

1. You could offer your visitors a discount on all the products you sell if they subscribe to your free e-zine.

2. You could offer your visitors a free ebook if they subscribe to your free e-zine.

3. You could offer your visitors a free subscription to your private web site if they subscribe to your free e-zine.

4. You could offer your visitors a free advertisement in your free e-zine if they subscribe.

5. You could offer your visitors a free tangible gift if they subscribe to your free e-zine.

6. You could offer a free automatic entry into your contest or sweepstakes if they subscribe to your free e-zine.

7. You could tell your visitors that you offer original content in your free e-zine.
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ant to get the most media attention and spotlight for your business? Then the first place to start is with a GREAT press release. Now I can almost see half of you leaving now, dreading the thought of having to write one of these. But wait!! I’m going to show you easy methods to make your press release work for you and get the attention it deserves. Ready? Let’s go.

We’ll briefly go over the basics because of their importance. Editors want to see things done the RIGHT way. I would bet that a lot of good releases simply get tossed out just because they aren’t set up properly. To a busy editor, that all too familiar “10 second glance” says a lot for you and your business; it let’s them know if you’ve done your research enough to warrant that release to be placed in their newspaper or magazine.

Here are your essentials:

“FOR IMMEDIATE RELEASE” on the top left of the page.

Your contact name, phone number, e-mail address, and website follows.

Headline is next, normally in bold and centered on the page. Summarize what the release is about and capture their attention. Spend almost as much time on your headline as you do writing the release. It’s that important.

The press release body starts with the location of the release and the date (Margate, Florida, May 5, 2005.)

Most press releases are between 200-500 words, and no more than a page. The first paragraph has the most important information. Don’t save the best for last, it won’t get read. In this paragraph answer the questions, who, what, when, where and why?

It is recommended that you write press releases in the 3rd person and use short sentences and paragraphs. Do not go over board, trying to dazzle the editor, it won’t work.
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As a solo entrepreneur you can get overwhelmed trying to wear all the hats. If you are just starting out you are the CEO, the sales person, the book-keeper and the dish washer. You know that I mean? You might have heard the phrase create leverage and if so great. However, once you make that discovery you are now simply exposed to so many options it’s hard to know what to choose.

As a work at home business one of the goals is to create an experience for the customer that is as easy as if they were buying from a Fortune 500. So how do you make it happen?

One of the best things you can do is look for good products that can demonstrate value to the customer but involves little to no work on your part.

Here are 10 tools that are easy for the non techs but add great value to the customer.

1. www.Efax.com: EFax is an online fax service that eliminates the need for a traditional fax machine, another line and all the associated expenses such as paper and ink cartridges. You get a real fax number that’s tied to your email.

2. www.Aweber.com: If you want to keep in touch with your customers automatically and personalize the communication an auto responder can be an important tool. For a small monthly fee you are able to create email campaigns or a single message and broadcast it to your customer list. There are a variety of ways to increase the personalization and as a result will help you develop a better relationship with the customer.

3. www.VoiceShot.com: How would you like to instantly send a voice mail broadcast message to one or thousands of customers at a time? Imagine the power of being able to send reminders, alerts, product announcements or even so interactive polls or surveys right from the web. There are no set up fees or monthly minimums. You simply pay for the calls that are delivered. You truly can call more than one person at a time.

4. www.SendOutCards.com: Have you ever wanted to send a thoughtful card to someone but forgot or it simply did not happen because you ran out of time? Well Kody Bateman CEO of send out cards has not only revolutionized the greeting card industry he has made it his mission to change peoples lives one card at a time. With over a couple of cards in the inventory you can send cards to anyone.

I love this product because in less than one minute you can choose a card, personalize it, even add a picture, write it with your own handwriting, put a stamp on it and hit send. This is no e-card that may never get opened. You can set yourself apart from the competition and touch the heart of people you care about with this revolutionary product.

5. www.AudioAcrobat.com: Audio Acrobat is easiest way to add audio to your website or email. Would you to create your own online radio show? Audio Acrobat helps you record conference calls, podcast, interviews, and more. You can also learn to create products such as marketable CD’s.

6. www.FreeConference.com: Have you ever wanted to give a tele-seminar but did not want have the money to get started? Or maybe, you wanted to put a group of your customers or support team on the line to mastermind. A great way to not only develop a bound with your customers but to develop your content to them is through tele-seminars or tele-classes as they are sometimes called.
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When it comes to advertising, I’ve tried just about everything. I tried free classified ad sites, I tried FFA sites, I tried banner exchange programs.
The results? Not much.
I was tired of hearing that the Internet is the largest market in human history. Maybe so, but how could I reach those millions of people?
The answer, I discovered, is ezine advertising.
Ezines are sometimes called ‘opt-in’ lists because everyone who receives an ezine has chosen to do so.
And that’s why ezine advertising gets results. People read ezines and they’ll read your ad. And if you’ve matched the ezine to the product you’re selling, you’ve reached your target audience.
There are currently around 90,000 ezines being published every month. So whatever you’re selling, there’s more than likely an ezine that will take your ad straight to the audience you want to reach.
Ezine advertising is not only effective, it’s cheap as well. A 5 line ad in an ezine that goes to 3000 people will cost you between $5 and $20 per issue.
As a general rule, you’ll always get back at least the cost of the ad, and usually much more. So there’s very little risk.
But there are some tips for successful ezine advertising. Here they are:
1. The first and most important rule is: “Track your Ads!” Say you place an ad in 5 different ezines and get a hundred responses. If you don’t track your ads, you won’t know which ezines were pulling responses and which weren’t.
But how do you track your ads?
Then, when you get a reply with ‘ezineA’ in the subject field, you’ll know which ezine it came from.
For a URL, it’s the same principle:
However, if you’re going to code your URLs, you’ll need a good webstats program to track the coded URLs. Here’s another way to code your URLs: for every ezine ad, create a duplicate of your homepage and name the page after the ezine that your ad will appear in. So, if the ad is appearing in EzineA
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