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4 Easy Ways to Get Free Marketing Exposure
Author: admin
Are there really ways you can get valuable marketing exposure without spending any money?
You bet there are. The trick to uncovering these methods is to think of creative ways you can get your products or services in front of, or in the hands of, your prospects. And that last part is critical. It is only valuable marketing if it is targeted at the people you have identified are most likely to buy your products or services.
1) Share Your Knowledge
If you have specialized knowledge or expertise related to your business, think of ways to share that knowledge. Consider writing a regular column for a website or publication that targets the same customers you target. Become a regular contributor to a magazine or radio or TV program.
2) Create Information Products
Package and distribute your knowledge in the form of an Ezine, Newsletter or Special Report. Build your contact list and distribute this valuable information on a regular basis. Use this as an opportunity to market your products and services and be sure to Include special offers or bonuses to recipients who act by a certain date.
3) Offer Seminars and Do Presentations
Do you offer a professional or personal service? Consider booking yourself for speaking engagements where you can provide valuable information in your area of expertise to groups of people. Make sure the groups are representative of the types of customers or clients you believe are most likely to benefit from your services. This tactic serves several marketing purposes.
First, it gets you out in front of your prospects. In marketing this is called “generating awareness” and it is the first step toward making a sale.
read comments (0)Are You Sabotaging Your Marketing Success?
Author: admin
What?!? Sabotage your own success? Who would do that? Well, you’d be surprised how many small business owners think they are effectively marketing their business, when in fact they are cutting their own throat.
Yes, they may be running ads that are pulling in leads or customers. And yes, they may be writing a regular column for their local newspaper so they are perceived as the expert in their industry. And yes, they may even be doing a pretty good job of marketing on a regular basis to their prospect list.
So if they are doing all of these things “right,” how are they sabotaging their success? Well there are lots of ways.
Following are just a few of the ways small business owners unknowingly sabotage their own success.
(1) They have not taken the time to develop a marketing plan.
A plan focuses your efforts and allows you to make the most of your marketing budget. Unfortunately, you can market without a plan. Yes, you read that right. You can do it, and people do market without marketing plans everyday.
But that does not mean you should. To make the most of your marketing efforts and budget, make sure you take the time each year to create a plan.
(2) They don’t have written goals
Smart business owners have written goals and objectives for what they want to achieve with their business and for each of their marketing activities. I know this sounds b-o-r-i-n-g, but it’s a fact.
There is proof that people who put their goals into writing have a higher success rate than those who do not. Plus, how can you develop a plan if you don’t have concrete objectives? You need a clear vision and target to aim for. You can’t possibly determine what marketing or how much marketing you need if you don’t know what you are aiming for.
(3) They have a short-term attitude.
They are reactive in nature, and while on the surface it appears they are doing a lot of marketing, they are not doing anything consistently or long enough to make an impact. Running an ad or sending out your newsletter a few times and giving up when you don’t get immediate results is worse than doing nothing at all.
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A small Small Business summary
Author: admin
Small business is a term that is used day-to-day. That is because in the past decade the rise of small business has been larger than in any other decade prior. This is largely due to the increasing number of services that are available to small business owners, to enable them to keep their business running.
There really isn’t any guidelines for when the term small business is used, however it is simply defined as a business which has a small number of employees. How few employees is debatable, and the definition of when a business changes from a small business to a larger corporation varies both by country and industry. This number is generally less then 100 employees.
As mentioned before small businesses due to their nature, are in most times sole proprietorships, partnerships, or privately owned. Common in may countries, small businesses, are most oftenly related to: accountants, restaurants, guest houses, photographers, small shops, hairdressers, tradesmen, solicitors, lawyers, small-scale manufacturing etc.
Small businesses in often cases are located in private homes, for two main reasons. The first is because it is economical and in most cases convenient. The second reason is that there are several benifits with tax,etc for having your business in your home.
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Do You Get Attention With Your 30-Second Introduction?
Author: admin
I went to a networking event the other day where the meeting leader said, “We’re going to skip doing the 30-second introductions today because mine’s so bad and it doesn’t work that it nauseates me.” I thought to myself, WOW! I’d skip the next networking meeting until I’d worked out a new introduction.
Do you get attention with your introduction? Are you prepared to introduce yourself at your next networking event or for when someone ask, “What do you do?” Consider these tips for developing an attention getting introduction.
1. Start With The First 10 Seconds. What if 10 seconds is all you get? Does your first sentence tell your listener enough so they understand what you do and inspire them to want to know more? Here’s the simple, but effective approach. “I work with [type of clients] who have [these types of problems, issues or challenges].” That’s it. Don’t try to sugar it up or make it real catchy.
2. Avoid the What You Are Approach. “I’m an accountant” or “I’m a marketing consultant” or “I’m a financial planner” or “I’m a growth coach”. You’ve heard them time and again. You’ve probably even done it yourself. The problem is your listener(s) may not understand what the title means or even worse they may fill in an incorrect definition.