Business Blog | Lilamitre-arte.com

I work for a specialty after market auto parts retailer. We have no showroom, so around twenty percent of our business comes from the Internet while eighty percent comes from the telephone. We send out catalogs to those who request them or anyone who has placed an order in the last year. We also advertise in the back of automotive magazines. Needless to say, telephone sales are truly the lifeblood of our business. As of late, however, I’ve been wishing that weren’t the case.

My company’s business phone system has what I would call, the absolute most annoying hold message ever produced. My boss, the owner of the company, is a really nice guy. Unfortunately, he is a really nice guy with a very pronounced speech impediment. One day he decided that instead of the traditional hold music, he would play a repeating digital loop of him announcing our weekly specials. We are a very busy company. In fact, most days find our sales reps on the phone from the time we get in until the time we leave. As you might guess, with such a high volume of calls, many people are left on hold.
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Just before you move, you should go through the following checklist and ensure you’ve taken care of everything on it.

Have you arranged new utilities for your new house?

Have you taken final meter readings and phoned them in – or will phone them in on the first day the utilities are open?

Have you informed your bank, mobile phone and any other companies who regularly bill you at your old address of your new address?

Do you regularly contract a gardener, milk delivery, maid service or other third party service that you need to cancel?

Have you arranged a mail redirect?

Have you turned off the gas, water and electricity, if asked?

Have you stopped all utilities, and informed any tax or local authorities of your move so that they can adjust your final bill and have it forwarded to your house?
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Catalog retail is a world all it’s own. Many considerations that other retailers don’t have to deal with are of utmost importance to a catalog retailer. To name a few, the ordering process, warehousing and shipping must be streamlined for maximum efficiency. Maintaining a top notch inventory control and receiving department is also very crucial to business success. Above all, however, a catalog retailer must have a quality business phone system.

Considering the fact that the majority of customers will reach you over the phone, it is paramount to be able to not only handle call volume during peak times, but also to provide your customers service representatives with the features they need to do their job well. Business phone systems should be capable of not only putting your customers in touch with you, but also offer routing flexibility, voicemail and forwarding options for the administrative side of your company. Often, the difference maker for catalog retailers is not the products they sell, but the service behind those products. People who want to buy will have questions regarding an item that a simple picture and brief description will not answer. Most companies have service reps who take orders and product specialists who are familiar with the inventory.
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If you’ve already read Part 1 of “Battling with Customer Service: How to Win the War,” congratulations! You’re halfway to becoming a pro. Follow these last five steps and you’ll be on track to bending the minds of customer service representatives everywhere. Without further ado…

6. Don’t drink and dial.

It seems like a good idea at first; the mind says no, but the six-pack says yes. You’ve had a great relationship for years. Why throw it all away over a silly dispute? You decide to pick up that phone, one last time, and see if they realize what they’re missing. Has this logic ever worked? Here’s a hint: no. Calling customer service in an obviously altered state of mind will cause your pleas to fall on deaf, yet slightly amused, ears. If you want customer service to take a complaint or concern seriously, save the six-pack for when you call your ex.

7. Call during off-hours.

Yes, hold music is corporate America’s version of water torture. To keep your sanity intact, try calling during off-hours. What are off-hours, you ask? If Company X has 24×7 customer service, try calling after 10pm. If not, try calling Tuesday-Thursday between 10am-8pm or any time on Sunday.
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