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While developing your pricing strategy, it is important to remember that there is an implicit relationship between price and value. We expect to pay more for gourmet food than for fast food and for a luxury car than for an economy model. At the same time, value is a matter of opinion, not fact. I prefer a new Subaru to a ‘95 Cadillac; my husband prefers the opposite. His wardrobe is built around Dickies; my taste runs to rather more eclectic (and non-synthetic) clothing. Given that there is a relationship between price and value and that value is a matter of opinion, I had always priced my products and services by triangulating three factors: what I wanted or needed to earn, my costs, and what the market would bear. That’s what I had taught countless other people to do, and it worked fine. All else being equal, quality, price, and market generally reached a dynamic balance where prosperity and service overlapped.
But, once came the day when something felt out of synch in the way I used that marketing strategy, and I felt some gritchiness around the prices of products I recommended. I kept examining my assumptions, and everything seemed right. Still, the feeling that something wasn’t quite right persisted.
Never one to ignore an itch, I kept scratching until this week I realized what the problem is. I had been using quite different “markets” to assess what the market would bear. That is, I’d been looking at markets that had different values from the values of many of the people I attract. I based my pricing strategy and marketing on the proven best practices of other respected “info product” gurus, but those practices were designed to address the values of people who didn’t, and probably never would, be attracted to my e-zine.
Readers of my e-zine were a special case. From their emails and phone calls, I knew that they placed a high value on authenticity, intelligence, and creativity. I knew they had high standards for courtesy, honesty, and what I might call “finish.” They were tolerant of mistakes (assuming they were acknowledged). They had a sense of humor, a hunger for spirit, and a fundamental commitment to growth. At the same time they tended to be a frugal lot, willing to pay for high quality, but unmoved by hype and positively turned off by pressure tactics.
The generic information marketing model is designed to address the needs of people for whom profit is an over-riding value. These folks — many of them good souls indeed — thrive in the hyper-stimulating atmosphere of the motivational circuit: loud, upbeat music, extravagant challenges to dare to be great and simple formulas for achieving success. The more costly the package, the more this customer tends to believe in its value. And I’m willing to suppose that for the right person, that value can be substantial.
But this model didn’t fit me and it probably didn’t fit my e-zine readers, either. More than likely, they were past believing in “7 Steps to Instant Gratification.” They probably didn’t believe in easy answers, however much they might sometimes long for them. (Me, too.)
The bottom line is that, in that case, so-called “best practices” just didn’t apply. The sophistication, values, and life experience of this community constituted a different market, and we would just have to develop our own best practices.
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read comments (0)A Perfect Marketing Strategy for Loan Officers
Author: admin
If you are a loan officer or mortgage broker looking to score some more customers the easy way, here are a few good ideas for a marketing strategy.
During the entire process of getting a loan ready for closing, you and your customer are met with more than one reason to celebrate other than at the closing table.
For example, before you can proceed with a loan, your customer must have an appraisal done on their home.
Once that appraisal comes in, both to the liking of you and your customer, send your customer an inexpensive congratulatory gift such as a tin of pretzels, cookies, or candy.
But make sure you send it to their place of employment.
Why do something so cheesy you may ask?
Because when you send someone a gift at work, all of their fellow employees want to know why they got it and who it was from.
So when they ask, your customer will tell them all about you and the products and services you are providing them with.
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A Networkmarketing Builder? Yes, I will outline now step by step how you and your downline can use a “Networkmarketing Builder”, to create excitement and explode your easy home business, fast. Consider for a moment, the perfect automated recruiting and training system, that will work for you promoting any Network Marketing business or Ordinary Business.
A”Networkmarketing Builder” is a user friendly software for your PC that makes it simple and automatic for any network marketing business(es) you’re involved in.
You need a completely automated duplicable system anyone can use…
* A free E-mail Marketing Course that you can download from here: http://newsletter.easy-home-business.com/EMS.pdf (This file is in PDF format (Acrobat Reader). Acrobat Reader: http://www.adobe.com
* A Free Networkmarketing Newsletter that you can obtain here: http://newsletter.easy-home-business.com
* A Networkmarketing Builder
Let me first explain exactly why a “Networkmarketing Builder” is the perfect tool for you and your downline to build your business fast. Then I’ll get right to the strategies for success using less time and effort. I’ll insure you’re maximizing your efforts using the “complete” system for your PC while saving you valuable time. Time you need to “get away,” knowing your PC is hard at work for you. Spend this “time” with family, friends and for yourself.
Let me tell you the “Secret of Networkmarketing Success”:
“The fortune is in the follow up!”
Did you know that you can automate the “Key” aspect of successful Network Marketing Online and GROW YOUR NETWORK, STARTING TODAY!
A “Networkmarketing Builder” can insure your success, as well as your organization, by providing the tool that will automate the “Secret of Networkmarketing Success”:
YOUR FOLLOW UP!
**Plus, you can provide this tool to your organization that will generate excitement, growth and cash! Not only for sales made through your own “Networkmarketing Builder” Web Store as a reseller, but cash from ALL orders your Associates and contacts make as well.**
**All while you and your downline are exploding your organization!**
And there’s a brand new Web based version of “The Networkmarketing Builder” called “The Online Networkmarketing Builder”. If you would rather manage your contact base and automated marketing from a Web based interface, and not use PC based software, click here: http://newsletter.easy-home-business.com/hts/postmasterol.html
More about “The Networkmarketing Builder”…
A “Networkmarketing Builder” can help you manage your contact database and keep in touch with automatic, personal and consistent follow up, because was originally designed specifically for the Network Marketing Industry.
The biggest problem we see in the Network Marketing Industry is people just don’t have enough TIME each day to build their business. So, they soon get frustrated and quit or move on to the next opportunity promising wealth and freedom, only to find out they have the same problem.
Not enough TIME to build their business!
There are a few keys to the beginning of a successful Network Marketing business.
* First, above ALL else, you must get started right away. Procrastinating this step will nearly insure failure.
* Second, realize people DO procrastinate and put decisions off. The first few times you contact a prospect the timing just might not be right. You simply MUST follow up and keep in touch consistently. This will insure when they’re ready you get in touch with them. Don’t miss the opportunity to recruit a player that decided to go with another company because he or she hasn’t heard from you.
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Are You Getting The Most Out Of Your Database?
Author: admin
Imagine how much simpler your life would be if you had all your business contacts together in one place. One click of your mouse would reveal how effective your latest marketing campaign has been. Know at a glance which of your products/services is the most profitable.
Your custom-designed database will put this information right at your fingertips. Today, I’d like to share with you my tips for ensuring that your database gives you the business information you need, when you need it!
What is a database?
A database is a collection of information relating to a particular topic kept together in one place, for you to access whenever you need. You can use a database to simplify your:
MARKETING CAMPAIGN–set up a database to plan your marketing campaign; track results of your marketing campaign; or analyse trends in your marketing campaign.
CLIENT & CONTACT MANAGEMENT–set up a database to keep track of your clients and contacts; analyse your business–which products/services are the most profitable; or see which clients are buying which product/service.
FINANCIAL MANAGEMENT–set up a database to keep track of your spending; manage your invoices to clients; or monitor overdue invoices.
MEMBERSHIP ORGANISATIONS–set up a database to keep track of members; send out membership renewal letters; or monitor subscriptions.
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