Business Blog | Lilamitre-arte.com

There are four ways to overcome the wrecking ball in your online business but seem to elude the faint hearted. If allowed, it will destroy the very fiber of your being!

I was almost classified in this category. Do you remember the song, “I just wish that I knew what I know now?” I don’t remember the artist, but I do remember the catchy tune. Knowing what I know now sure would have saved me a lot of heartache when I was younger.

When I was about ten I remember having a lemonade stand in the middle of fall. It was cold out then and my friends ribbed me so harshly that I almost gave up on my sales escapade. After I stayed outside for an hour or so with no sales money in my little cup, I began to believe what my friends were saying was true.

I guess my father saw my disappointment wrote all over my face through the window because he came out to keep me company. Now I don’t know about anyone else’s dad, but mine was like Superman in my eyes. Little did I know then pop taught me a few lessons that afternoon about business and life in general.
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If you are looking to start a small business of your own, there is a proven process that is necessary to start off with. Many creative people have great business ideas, but their approach to planning is ineffective and eventually flops. First and foremost, you have to find a market that is a good size. Now what does this mean exactly? Finding a niche market that is a reasonable size entails pinpointing one that is big enough to make a profit but small enough for the resources of a small business and one that does not compete with large corporations.
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When it comes to advertising, I’ve tried just about everything. I tried free classified ad sites, I tried FFA sites, I tried banner exchange programs.
The results? Not much.
I was tired of hearing that the Internet is the largest market in human history. Maybe so, but how could I reach those millions of people?
The answer, I discovered, is ezine advertising.
Ezines are sometimes called ‘opt-in’ lists because everyone who receives an ezine has chosen to do so.
And that’s why ezine advertising gets results. People read ezines and they’ll read your ad. And if you’ve matched the ezine to the product you’re selling, you’ve reached your target audience.
There are currently around 90,000 ezines being published every month. So whatever you’re selling, there’s more than likely an ezine that will take your ad straight to the audience you want to reach.
Ezine advertising is not only effective, it’s cheap as well. A 5 line ad in an ezine that goes to 3000 people will cost you between $5 and $20 per issue.
As a general rule, you’ll always get back at least the cost of the ad, and usually much more. So there’s very little risk.
But there are some tips for successful ezine advertising. Here they are:
1. The first and most important rule is: “Track your Ads!” Say you place an ad in 5 different ezines and get a hundred responses. If you don’t track your ads, you won’t know which ezines were pulling responses and which weren’t.
But how do you track your ads?
Then, when you get a reply with ‘ezineA’ in the subject field, you’ll know which ezine it came from.
For a URL, it’s the same principle:
However, if you’re going to code your URLs, you’ll need a good webstats program to track the coded URLs. Here’s another way to code your URLs: for every ezine ad, create a duplicate of your homepage and name the page after the ezine that your ad will appear in. So, if the ad is appearing in EzineA
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Many people sign up for affiliate programs with the hopes of making some serious money. They advertise a few places and then wait for the money to start pouring in. When it doesn’t, they blame it on the program and quit.

I am convinced the only way to make money online is to have a consistent Advertising plan. A plan you are willing to work hard on and commit to for a selected period of time. When making this plan, you need to do two things. First, you should pick a few affiliate programs that are of interest to you. Second, you need to decide how long you want to work these programs. Once you decide on a time period (I recommend 6 months to a year), you must make a promise to yourself that you will not stop advertising until that time period is up. This is perhaps the most important factor in your success.

Next, you need to consider your advertising options: traffic exchanges, classified ads, e-mail campaigns, ezine articles, posting to forums or message boards, chatting with others who are interested in what you have to offer, and posting flyers around your town. Now you see the many possible advertising avenues you can choose from. I recommend doing all of them. It may sound like a lot of work, but when broken down into a plan, it is not.
advertising consultant
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