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    Business Blog | Lilamitre-arte.com

    Business Adversiting, Careers, Customer Service, Entreprenuers, Ethics, Home Based Businnes, Management, Marketing, Networking, Public Relations, Sales And Small business
    02 23rd, 2011

    Everyone needs targeted visitors to their websites and tis could proof, at some times, to be a very tough job to do. You hear that you need to do one thing from this guru and the other guru tells you to do another. It gets confusing at one point.

    Now, the one strategy that will never fail you is finding good partners. Basically even internet marketing is about the “partners” you have and find. You need link partners to gain popularity in the search engines and when you want to sell a product, effectively, you need JV partners to get this thing rolling.

    Now why should I do a JV?

    Well, whenever you have a product and you want to launch it, it may be wise to find websites in your niche that have lists and may be interested in selling your products. And even if they don’t have a list, just ask them if they would like to promote your product on their website.

    What is in it for them?

    Great question… whenever you set-up a JV, you need to be sure there is something in it FOR THEM. So depending on you focus you could offer them a commission of 50 up-to 100% on a product you sell.

    So how do your determine what kind of commission you will give to your affiliates? It really depends on your focus… if you want to build a list of paying customers quickly, you set-up a JV and give as much commission as possible to your JV partners but when it is for a product that you are going to sell as your main product, you could offer them a commission anywhere between the 50 and 65% (you still need to make a living yourself).
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    11 1st, 2010

    If you’ve ever heard of Network Marketing, you’ve probably heard it said that it is essentially a people’s business. Some have also labeled it a people’s franchise because of the similarities between the business models of network marketing and franchising. Advocates of the industry name it as the ultimate people’s business and say there is nothing quite like it. People that are in network marketing will immediately respond positively to this.

    One of the unique characteristics of the network marketing type of business is that every individual distributor is in business for themselves but never by themselves. They will always be part of a larger organization and the compensation models are designed in such a way that every person can count on some form of support from their upline.

    It is no secret that fortunes can be made in this type of business and many have done just that. Of course this is not the majority of network marketers, but every individual distributor does have the same chances. Success or failure in network marketing is not dictated by politics, race, age, background or gender, but always by results. In that respect it is probably also the fairest business model in the world.

    For many people however the true value of their home based business is not directly in the financial return. The lessons a person can learn while building his or her own network marketing business are truly priceless. Many people are totally transformed through the personal growth they experience as a direct result of their challenges in their MLM businesses. It forced them to get out of their comfort zones, grow, and in many cases become a better person.

    So what is so unique about network marketing in this respect? Doesn’t every entrepreneur have to deal with challenges? The answer of course is: Yes, they do. And they also experience personal growth as a result from this. However there is a significant difference. Most entrepreneurs are self made and many of them learned their trade largely outside of formal education. Either they were taught by a family member, a mentor or perhaps they learned everything the hard way: by trial and error. Very rarely will you find an entrepreneur that has an extensive library of books and tapes on personal development. Most businesspeople don’t attend seminars and motivational trainings. They think it’s all a bunch of hype. While in some cases this can be true, there are many trainings and seminars that teach the principles of success better than any textbook found in business schools.
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    Can a good headline help u sell?
    You can bet it can! Ninety percent of the success or failure of your easy home business will be thanks to your headline writing. It doesn’t matter if you’re writing an ad or a sales letter…

    SAVE MONEY AND TIME THE HEADLINE SHOULD HELP U SELL AND REACH SUCCESS

    Some books that sell few copies become best sellers with exactly the same content and a new title!

    So you need to ignite your sales by writing headlines with amazing power, and I will show you how to do it.

    What advertising gurus say ?

    “Advice to copywriters: When you are assigned to write an ad, write a lot of headlines first. Spend hours writing headlines or days if necessary.
    If you happen to think of a headline while walking down the street or while riding the bus, take out pencil and paper and write it down.
    ” John Caples ”

    On the average, five times as many people read the headlines as read the body copy. It follows that, unless your headline writing sells your product, you have wasted 90 percent of your money.
    ” David Oglivy”

    It doesn’t matter if you are a professional copywriter or a newbie, anyone can be stronger in headline writing.. You can read about how writing good headlines can help u sell on many places, but most of them talk about mythology that doesn’t work, so lets see some FACTS..

    WHAT MUST A HEADLINE DO TO HELP U SELL?

    * Grab attention
    * Communicates benefits
    * Appeal to the reader’s self-interest
    * Answer the question, “What’s in it for me?”, “Who cares”, “So what”
    * Set the offer’s tone
    * And acts like a movie or theater marquee: Select the right audience.
    * Of course you need a good body copy, but with any body copy, or with the same body copy, writng a good headline can help
    u sell as much as 17 times more than a so-so headline!

    HOW TO WRITE HEADLINES TO HELP U SELL

    * Write a believable promise
    * Don’t use more than 17 words.
    * Use quotation marks and index text, because it is more memorable.
    * Use reverse type sparingly, because it is hard to read.
    * Don’t use all caps. Use upper and lower case letters for reading ease.
    * If you use a photograph, place the headline below it.
    * Use the same type size in the entire headline.

    HOW TO WRITE YOUR CONTENT TO HELP U SELL

    * Set apart from the product and review it, element by element.
    * Look at the product with a marketers eye (don’t use the producer’s cap, if you are the one who have written or created it).
    * Use strong action verbs (like slash, chop, stagger, etc). For example “Multiply your income by three!” The word multiply is a strong action one.
    * Identify all the benefits and feature of the product from the buyer’s point of view.
    * Benefits are the real hot buttons Benefits are those elements of the product that answers the question “What’s in it for me?”
    * A feature is a fact about the product that builds credibility: “It’s ll x l7 inches, 244 pages and has 13 illustrations.”

    You need both, features and benefits in your copy. But benefits are where to place the emphasis. A powerful headline must scream the product’s benefits! Benefits will help you close the sale.

    Why?

    Because people act 90 percent on their emotions, and benefits help bring out emotions. Once a person is motivated, then that person will justify his decisions by using logic. For each headline write 10 before choosing the best one!

    HOW TO EXTRACT YOUR PRODUCT’S BENEFITS TO HELP U SELL

    * Buy some 3 x 5 cards,
    * Review the whole product
    * Write one benefit or feature on each card.
    * Once you finish, review your 3 x 5 cards.

    You might end with tens or hundreds cards, and sometimes the strongest benefit you can find on a card is also the best headline.
    Or it can just pop out at you sometimes!

    Some people call this strongest benefit your “unique selling proposition” what you can offer that no one else can.

    Once you Isolate the obvious benefits, you will start building wealth. And you know what? Many marketers miss isolating the obvious benefit of their product.

    And this is what will make you immediately start earning a great deal of money as a marketer. Generally you will have many headline choices, and those benefits that you have isolated, will be used to write the rest of the body copy.

    TO HELP U SELL, YOUR ENTIRE MESSAGE NEEDS TO BE FILLED WITH BENEFITS!

    THE HIDDEN BENEFITS CAN HELP U SELL

    This is a very creative and interesting concept: Many headlines do not arise from studying the product itself.

    And how will you find them?

    Just answer the following question:… If you had unlimited, godlike powers and could grant your prospective customer the biggest benefit you can possibly imagine he or she would ideally want from your product, what would that be?

    Write down your answer. Here is a specific example. While Ted Nicholas (one of Internet’s marketing gurus) was writing “The Complete Book of Corporate Forms”, to sell it he naturally wanted to dramatize the book and excite his prospects about its benefits.

    How could he possibly do that?

    Numerous publishers sold legal form books. Not as good as his, but still form books. (His was, and still is, the easiest to use.)

    What could he do to differentiate his product?

    How could he make a book of forms exciting? He stood back and asked himself that question. And he quickly realized that entrepreneurs don’t care a whit about forms. Most abhor paperwork. What they want is the benefit from using the forms.
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    Online marketing may have developed a sudden surge these past few years, but many in the know how have felt its rise even from way then. As more internet based businesses are put up, the need to develop new marketing skills and knowledge based on this new medium have arisen. More and more marketing strategies are being discovered and developed to cope with the changing face of business the business world.

    The demand for online marketing tips and strategies have drastically grown and a new form of business has been born, internet marketing strategies. While there are companies that are all too eager to help your site and business build a clientele for a fee, there also many ways that can spread the word about your sites subsistence in a more cost free way. One of this is Opt-in email marketing, also known as permission marketing.

    Opt-in marketing requires the permission of a willing customer to subscribe to your marketing materials, materials that take form in newsletters, catalogs and promotional mailings via e-mail. The more opt-in marketing mail is sent, the more chances there is to bag sales and more sales. To do this, you must build a list of all those who wants to subscribe to your opt-in marketing list.

    From your list, you will get your targeted customer, this is a good list since they already have shown interest in what you have to show and sell since they have willingly signed in for your list. These are the people who have liked what they have seen in your site and have decided they want to see more and maybe even purchase what ever product or service your company and site has to offer.
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