Business Blog | Lilamitre-arte.com
Business Adversiting, Careers, Customer Service, Entreprenuers, Ethics, Home Based Businnes, Management, Marketing, Networking, Public Relations, Sales And Small business
One problem that many small business owners run into is simply thinking too small. I often have readers writing to me asking for helping getting their business ideas off the ground. I also often hear from folks who have run their small businesses into the ground. There are five key areas where you can think too small — and doom your business to failure.
Niche Too Small
Is your niche too small? Finding a small market to target with your business is key to success, but sometimes people narrow their niche too much. While doggy dental products could be a wonderful niche (as almost any dog owner can attest) you could even narrow your focus down to a certain type of dog (such as lap dogs) but going for one specific breed would be taking it too far.
Target Market Too Small
Is your target market too small? If you are looking only at one community or small geographic region then you may well doom your product to failure. It is far too easy to saturate a small market and it is far too easy for any marketing mistakes to end your campaign before it gets off the ground. In today’s economy with the availability of global marketing you need to think big when you are planning your target market.
Read the rest of this entry »
read comments (0)
With the many ways to advertise, it is easy to sometimes be in a rush to just get something out somewhere. But, no matter where you plan to advertise, there are several basic fundamentals that will help create advertisements that are effective and profitable. Here are three that will get you headed in the right direction.
1. First on the check list is; is your unique selling position (USP) clear and provoking?
You need to find out what makes your business different from that of your competitors. From that, you can develop a strategy based on the strengths or even weaknesses of those differences. Actually, good marketers identify strengths, weaknesses, opportunities and threats (SWOTs) and develop their strategy from those factors. Here is an example of a USP that stems from a companies weakness:
“We’re not #1, so we work harder to get the job done.”
In this example, a weakness was used to let customers know that they will do what it takes to get the job done. Customers know that they are not #1 so the service and pricing will be competitive.
Having a USP is extremely important in setting you apart from your competitors. It is what gets you into the minds and eventually the wallets of your customers and prospects.
2. Effective Headings and Ad Copy
In developing effective headings and ad copy, it is essential to live by the adage, Attention, Interest, Desire, and Action. Better know as “AIDA.”
This simply means that you grab the attention of the prospect or customer with an compelling headline or graphic, you keep them reading with an interesting ad copy which creates a desire and ends with a powerful call to action .
Read the rest of this entry »
So you’ve decided to become financially independent! You’ve chosen to work at home. Congratulations! I’m sure this is a decision that can turn your life around and lead you to financial freedom.
But that is going to happen only if you’re careful enough to let it happen! There are a few things you should really look out for when deciding to work at home.
When you set out to give the work at home business thing a try, you’ll find out that this was just the easy part! The hard part is to discover which one is right for you.
With all these so called “opportunities” that flood the internet, you should be very careful in choosing a work at home business. To help you, I have put together a few simple rules :
Rule #1 : Try to avoid “get rich quick deals”
Now that’s a golden rule! Usually, when something sounds too good to be true then it probably is!
Oh, I know these sound appealing and of course you would like to get paid for doing nothing (so would the rest of us!). But don’t you think that if these people had the magic solution to making big money they would use it instead of trying to sell it to you for whatever price?
It’s sad to know that so many people end up feeling frustrated when they realize that they have wasted their time and hard earned money. There are no magic tricks! Commitment and hard work instead, can make you rich.
A Networkmarketing Builder? Yes, I will outline now step by step how you and your downline can use a “Networkmarketing Builder”, to create excitement and explode your easy home business, fast. Consider for a moment, the perfect automated recruiting and training system, that will work for you promoting any Network Marketing business or Ordinary Business.
A”Networkmarketing Builder” is a user friendly software for your PC that makes it simple and automatic for any network marketing business(es) you’re involved in.
You need a completely automated duplicable system anyone can use…
* A free E-mail Marketing Course that you can download from here: http://newsletter.easy-home-business.com/EMS.pdf (This file is in PDF format (Acrobat Reader). Acrobat Reader: http://www.adobe.com
* A Free Networkmarketing Newsletter that you can obtain here: http://newsletter.easy-home-business.com
* A Networkmarketing Builder
Let me first explain exactly why a “Networkmarketing Builder” is the perfect tool for you and your downline to build your business fast. Then I’ll get right to the strategies for success using less time and effort. I’ll insure you’re maximizing your efforts using the “complete” system for your PC while saving you valuable time. Time you need to “get away,” knowing your PC is hard at work for you. Spend this “time” with family, friends and for yourself.
Let me tell you the “Secret of Networkmarketing Success”:
“The fortune is in the follow up!”
Did you know that you can automate the “Key” aspect of successful Network Marketing Online and GROW YOUR NETWORK, STARTING TODAY!
A “Networkmarketing Builder” can insure your success, as well as your organization, by providing the tool that will automate the “Secret of Networkmarketing Success”:
YOUR FOLLOW UP!
**Plus, you can provide this tool to your organization that will generate excitement, growth and cash! Not only for sales made through your own “Networkmarketing Builder” Web Store as a reseller, but cash from ALL orders your Associates and contacts make as well.**
**All while you and your downline are exploding your organization!**
And there’s a brand new Web based version of “The Networkmarketing Builder” called “The Online Networkmarketing Builder”. If you would rather manage your contact base and automated marketing from a Web based interface, and not use PC based software, click here: http://newsletter.easy-home-business.com/hts/postmasterol.html
More about “The Networkmarketing Builder”…
A “Networkmarketing Builder” can help you manage your contact database and keep in touch with automatic, personal and consistent follow up, because was originally designed specifically for the Network Marketing Industry.
The biggest problem we see in the Network Marketing Industry is people just don’t have enough TIME each day to build their business. So, they soon get frustrated and quit or move on to the next opportunity promising wealth and freedom, only to find out they have the same problem.
Not enough TIME to build their business!
There are a few keys to the beginning of a successful Network Marketing business.
* First, above ALL else, you must get started right away. Procrastinating this step will nearly insure failure.
* Second, realize people DO procrastinate and put decisions off. The first few times you contact a prospect the timing just might not be right. You simply MUST follow up and keep in touch consistently. This will insure when they’re ready you get in touch with them. Don’t miss the opportunity to recruit a player that decided to go with another company because he or she hasn’t heard from you.
Read the rest of this entry »