Business Blog | Lilamitre-arte.com

You’ve read the ads or seen the infomercials. “Build a six or seven figure income while lounging in your pajamas in your work at home business.” For many people who hear this, their scam detector goes up and they become defensive. Why? Because they have heard countless horror stories of people who have lost their shirt trying to create a business from home.

However, the truth is there are thousands of home based entrepreneurs around the country who have cracked the code, created their place in the world and taking it to the bank. So how did they do it? Why do some people struggle and never ever break even while others create outrageously successful homebased careers?

There are certain habits which I believe are consistent with all of these enterprises. Here are seven habits or traits when implemented work to insure an outrageously profitable venture.

1. Find a hungry target market and look for a product or service to meet their needs. I am surprised how many frustrated entrepreneurs miss this. What often happens is someone gets excited, hit by an entrepreneurial seizure and tries to start a business with a product or service and feels it will sell simply because of their emotional attachment. Keep your mind open when looking at home based business income opportunities. However, make sure someone wants to buy whatever you have to sell before you jump in.

Don’t get me wrong you want to have a passion for what you do. However, if you love 8 track tapes it might be a problem. And depending on your age you might be thinking, “What’s an 8 track tape?” Get my point? However, if you find a group of people who are hungry for what you have is like shooting fish in a bucket. When you find a group that has a problem they want solved they will pay you to do it.

2. Understand nothing happens until a sale is made. I am amazed at how many budding entrepreneurs say they hate sales. This is unfortunate because everything else in a business is an expense. If you don’t have sales coming in the door eventually the doors will close.

Sales and marketing if done correctly is the engine to a company’s success. The key is to add value to the customer at every opportunity. One of the vital things to remember is the first time you obtain a client is the most expensive. But the real wealth is built when you have the opportunity to sell to a customer over and over again. Some companies even take a loss to get the customer in the pipeline because they realize the real money is on the back end and the true profit is in the lifetime value of the customer.

3. Develop a strong team. One of the traits that will accelerate the success of any business is the leverage generated by the help of others.
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Everyday you can read articles about how people network and find another job. You can find countless numbers of books and articles on how to create relationships to find jobs that might not otherwise be known. But what about people who don’t want to work?

I am not talking about a lazy person without any ambition. The person I am referring to is the unemployable, the serial entrepreneur or corporate refugee. If you are currently working in a job and what you want is not another job but to become a work at home entrepreneur networking can still be for you.

Here are 7 networking strategies you can use to catapult your work from home career.

1. Create your own Board of Directors. IBM and Microsoft are not the only ones who should have a boardroom team. As a home based business owner you want to have a group of people who you can meet with, mastermind and get advice from.

Often times they may see skills and talents in you that you might not recognize. Once you have identified what your business goal is you have the opportunity to leverage the power of six degrees of separation. Six degrees of separation is the principle that anyone on earth can be connected to another person on the planet through a chain of acquaintances that has no more than five relationships apart.
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There are two type of people in the world. Those who see the glass half empty and those who see it half full. This experience was heightened for me when I had lunch with an old colleague from work and he began to complain about how only rich people could start a business. I thought he was joking.

As I sat and listened he ranted for almost ten minutes giving all the reasons he could not start his own business and get out of the rat race. He talked about the high cost of start ups,
franchising and real estate development. When he finally came up for air I decided to ask simply ask him one question. Mark, “Have you every asked yourself what kind of low cost businesses with high profit margins are out there?”

He looked like he had been run over by a truck. I went on to say, “You are just asking the wrong question.” He sat for a minute and said, “Ok, if you’re so smart give me some ideas.” I said, “Great. Oh and by the way let’s make it fun and focus on the ones you can work from home in your pajamas.”
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Have you ever been in moment where you realized that your perception of something would never be the same? Well that’s exactly what happened to me when I attended BB Kings Restaurant to hang out and listen to a violinist for an upcoming CD release.

Much to my surprise I walked away with 5 lessons that I could use to take my home based business to the next level. Within moments of world renowned jazz violinist Karen Briggs (formerly with Yani) taking the stage the quote from Tony Buzan rang my head.

“Whatever your discipline, become a student of excellence in all things. Take every opportunity to observe people who manifest the qualities of mastery.”

Here are lessons I walked away with that you can use to
successfully create a business you can work from home.

1. Change an idea or business by 10% and you can be a leader in what you do. Ms. Briggs is not the only violinist but she is one the first to become known as a “Jazz Violinist.” She took traditional classical music and put a jazz twist on it and made it her own. She created a fortune by doing so. You can do the same thing. Find a work at home business you love, add your unique slant and become an expert.

2. Give your customers more than you can expect and you will create raving fans. We were told the concert would go 90 minutes. However, when Ms. Briggs surprised us with an additional 45 minute jam session it blew everyone away. When you under promise and over deliver you will create screaming fans that will tell others about your business. The ultimate form of flattery is a referral. (By the way, I highly recommend you see
her).
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