Business Blog | Lilamitre-arte.com

Copyright © 2006 Gobala Krishnan

Probably the most exciting company to not only survive, but come out strong out of the dot-com crash of the late 90′s is Google Inc (http://www.google.com). Having started out small as a company operated in the garage of a friend and employing a staff of three, Google’s meteoric rise to a top name on the Internet is not really that perplexing when we analyze the core strengths and policies of this company.

I am a super-fan of Google. I am also a fan of studying success so that I can learn from it. Here are a few key points that you, as a home based business entrepreneur, can learn from Google:

1) Capital Isn’t Everything

It may be hard for the newcomer to the home based business scene to swallow this fact. After all, more capital investment would mean more money to spend on advertising and building a home business. Its tempting to think how your business would be right now if you had, say $100,000 to start with, instead of the meager $1000 you scrambled to get from selling things around your home.

But here’s one thing more important than capital – ingenuity. Ingenuity involves making the best of the resources available to you, making every advertising dollar count, and treating every customer or prospect invaluable to your business.

Capital in the wrong hands, in the hands of an inexperienced entrepreneur or marketer, is just a waste of money. Ingenuity, on the other hand, can turn a $1000 capital into a thriving business. And yes, when you get the ingenuity part right, then whatever extra capital you get would be worth so much more.

2) Differentiate and Win – Think Outside the Box

Innovation, ability to think outside the box and a willingness to test ideas and make mistakes is the trademark of any truly successful company, especially in Google’s case. Recently when Google’s Gmail (http://www.gmail.com) was launched, many ISPs and email providers were scrambling to offer more space to their free email accounts, simply because Google offered 1G of space. What they didn’t get, however, was that Gmail was more that just about space.

So how did Google differentiate? They turned what would otherwise been just another email service into something much more. It is, as any user would be able to testify, the best way to store, organize and find information contained in emails. Keeping track of business responses and follow-ups is a breeze with Gmail. Try it yourself if you cannot believe that statement.

Many home based business entrepreneurs, especially the ones involved in network marketing, shiver at the word “saturated”. In a network marketing environment it may dawn upon every person, at one point or another, that there are many others with products and opportunities that are similar to theirs, and the products that they are expected to sell may be in the highly competitive industries. I felt that way once too, but here’s the real question – what can you offer?

Not too long ago a friend of mine, after completing her course on cosmetics, offered free facials and beauty consulting to promote cosmetic products sold by her network marketing company. By doing things most people were not doing at that time, she simple blew the competition away.

So what can you contribute to your home based business to make it different, to make it stand out from the crowd?

3) Give Your Customers Exactly What They Want

The success of Google’s AdWords (http://adwords.google.com) and AdSense (http://adsense.google.com) is due to this simple fact – they gave advertisers exactly what they wanted. Marketers wanted a quick, results based, and dynamic advertising tool, and they got Adwords. Website owners wanted more advertising revenue, but did not want the hassle of maintaining it over the hundreds of pages that they have, and they got Adsense.
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Grabbing opportunities with open arms is often easier to talk about than to actually do. Most people find themselves dreaming about being rich but never actually doing anything about it. A combination of procrastination and ‘what if’ syndrome can cripple your creative spirit and might mean your idea will never become a reality.

Socrates said “Action equals knowledge’. He was one of the greatest philosophers of our time. What he meant was that it is through action that we achieve results.

For example, you could think about learning Spanish for months, imagining the holidays you will take and the people you will communicate with. You can dream forever but accomplish nothing unless you actually make the effort to start taking lessons.
Much like the martial arts approach – the idea is to take action immediately and avoid over analyzing the situation.

Do you want to start your own business but are afraid of what kinds of things can go wrong? What if your initial investment doesn’t pay off? There are millions of things that could go wrong but likewise there are many things that can go right! Fear can be paralyzing. When thinking about starting a business particularly if you keep waiting for the right time. There will never be a perfect time. It’s now or never when it comes to starting your own business.
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1. Participate in chat rooms related to your targeted
audience. Watch what questions people are asking
and ask others what information they’re interested in.

2. Examine what information in being broadcast on
tv, news and talk shows. That information is usually
hot topics.

3. Hang out in similar message boards. People leave
questions for information they’re seeking. That is a
strong indicator of subjects to write about.

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Just like any other home based business, data entry jobs can be very lucrative and profitable if the work is done with persistence, determination and motivation. Online data entry jobs have been on the rise since the year 2001 due to the huge amount of information handled every day creating a need for data entry people. If the data entry process is not resorted to by companies or corporate houses there will be loads and loads of paperwork, which is considered to be non productive. It may also lead to loss of information, data and in turn revenue in the process. When data entry of the information is done, it preserves all the necessary information of the businesses and can help in the smooth flow of business processes towards profit.

There is a great potential for data entry jobs and the chances of making data entry jobs profitable is also very high. Many companies worldwide outsource data entry jobs. Some people even earn $1000 – $3000 as an additional income. To attain this level of earning, it is good to know what is required to become a good data entry personnel and the knowledge to source profitable data entry jobs. Data entry jobs provide a win-win situation for both the data entry person and the company which is outsourcing the job. The person can work as a freelancer and earn good money while working at the leisure of the home and the company can concentrate on more strategic issues than doing data entry jobs in-house. They also save a lot of time, money and energy due to outsourcing of the data entry to people working from home.
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