Business Blog | Lilamitre-arte.com

Writing an effective print ad, particularly a classified advertisement, requires that you remember five essential points. Failure to implement these points correctly can cost you much in the way of time lost and a sale missed.

You’ve just cleaned out the attic and straightened up the garage. You’ve identified items you no longer need, but they certainly have a cash value to them. You could really use the money, but you don’t want to post the information on eBay. What to do? You create a classified ad!

Unlike in times past, the classified advertisement you run with your local paper will more than likely have exposure beyond the printed copy. Smart newspaper publishers, knowing the inroads that the internet has had on their businesses, now allow advertisers to have a copy of their advertisement appear online. This is important as newspaper readership is dropping rapidly as internet usage continues to climb sharply. Still, a printed copy is smart especially if the classified ad section of your local paper is popular.
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Copyright © Michael Hehn, Online-Profit-4-You

Customer service is important on eBay. Buyers rate their satisfaction with sellers, and your rating can make a difference on whether potential customers are willing to buy from you.

Customer service strategies on eBay start by providing an accurate product description. Displaying clear pictures and describing any imperfection shows the buyer what to expect. It’s much better for customer satisfaction if the buyer receives a product in better shape than he expected than if you oversell and disappoint your customer.

Customer service strategies on eBay include acknowledgement of the winning bid and prompt shipping information. Use an automated response to let the buyer know you have received his bid. Acknowledgement payment quickly. Ship immediately, and inform the customer when the product is shipped. Customer service strategies include providing a tracking link to the product whenever possible.
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