Business Blog | Lilamitre-arte.com

Tip # 1
Discipline Yourself to a Routine of ‘Asking’

Here’s something profound. The reason most of us do not get referrals on a routine basis is because we do not ask for them on a routine basis. Well, it’s almost that simple. What would be the upside on your year-end W-2 if you asked for 2 referrals from each of your new customers? Let’s say you average 6 sales per month. That would be 12 referrals per month or 144 per year. Conservatively, you close half of those warm leads. Multiply 72 by your average revenue per sale. Then calculate your commission percentage off the total revenue sold. Now ask yourself if you can afford not to ask for referrals on a routine basis.

Tip # 2
Develop a process to ‘Set the Stage’

Asking for a referral is one thing, but how many times do you actually get one? Execute a Powerful Routine after you sign up a new customer, and request permission for 3 additional minutes to get their professional feedback. Ask a series of questions soliciting their opinion on ways you can be more effective with your sales process, from initial contact to point of sale, with individuals in the same industry and parallel titles. You are now setting the stage for your future success. Over time, your contacts will give you a free ‘Masters Degree.’ Remember to ‘Pack your bags, but set the stage.’

Tip # 3
Communicate to a “Win-Win” Agreement

Be honest and sincere in reference to the importance of referrals for running your business effectively. Tell your story. If you have a high referral ratio let them know that and why it is high. Customers respect a good businessperson more than a good salesperson. Try to pick a time when the contact would feel comfortable giving a referral to help your business. That may not be at the point of sale, but upon service implementation or some time in the future when you have proved you delivered what you promised. The important point is you must define with the contact when it can happen or what criteria need to be met for it to happen.
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You don’t have to spend a fortune to boost your sales! Take a look at these 10 quick and easy ways to send your profits to the moon without digging into you advertising budget.

1. Test and Evaluate
Have you ever wondered just how much of your advertising budget should go toward experimenting with the latest marketing strategies? Marketing gurus say… spend 20 percent looking for new and improved marketing methods, while the remaining 80 percent uses the “tried and true” marketing strategies to keep the profits flowing.

2. Capture Attention on your Website
Use headlines that leap out and grab the reader’s attention to moment they open your Web page. Hey, they’re just like you… if their attention isn’t caught immediately, they ‘re ready to surf on the more exciting things!

3. Use the Best-Kept Marketing Secret – Postcards
Postcards are quick and easy to read, not to mention the fact that you can shave off a great deal of wasted advertising expenses by targeting your market. Hey, they’re cheap and convenient for you, and they get read more than other types of advertising materials… a winner all the way around!

4. Let Customers Sell You
Some things sound better coming from someone else. Yes, it’s hard to brag your business up as effectively as a satisfied customer. Testimonials are evidence that you deliver what you promise. Paste them across ads, your Website, and any other sales copy you happen to distribute.
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It is very common that people who are new to Internet Marketing will face with difficulties writing their own sales copy – a job called copywriting. Nevertheless, it is amazingly easy if you follow these 9 easy ways:

1. Headline
The most important thing in a sales letter is the headline, it can’t be emphasized more. Use a red headline to grab attention. Make sure the headline is catchy, in bigger font, and preferably in the font Tahoma.

2. Attention
You need to start your sales copy by getting the prospects’ attention. After the headline does its job, you’ll need to get your prospects’ attention by telling them what they are seeing here. Tell them right away what they are getting in the sales letter they are reading now.

3. Interest
You’ve got your visitors’ attention, what you need to do next is start telling them a story and have them interested in what you have to offer. Interest them by mentioning what You have for Them – them, them, them, you’re always thinking of the benefit on Their side!

4. Desire
When they are ready to know what you want to offer them, then it is a good time to make them want it more. Mention how your product is able to change their lives, tell them how bad things can turn to good after getting your product – always remember that it’s about them, not you!
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1) Do you have written goals you want to accomplish and if so, tell me about them? You are looking for indications of maturity, focus, planning ability and desire for achievement.

2) How did you earn your first paycheck, how old were you, and what did you do with the money? With this question you are probing to check their work ethic.

3) What are the top three leadership traits that you look for in a manager? With this question you are attempting to gauge their expectation and ascertain their preferred management style.

4) Have you ever failed at something and if so, why did you fail and what did you learn from the experience? This question lends itself to a discussion on resiliency, personal responsibility and tendencies under pressure.

5) Everyone has strengths and weaknesses as employees. What are your strong points for this position? This question gives them the opportunity to tell you what assets they bring to the table and how they see themselves fitting into your organization.
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