I first inquired what they were doing and found out that some of them had an attitude of seeing the media as something to be suspicious of, to keep at bay and give as little as possible. In turn, the media had little regard for them as well.

There are many people who treat the media this way as well when it comes to their business, and then hope that the media will give them great coverage and a good story as well. This is a receipt for disaster.
First, true media does not have the time or energy to “GET” everyone. Often the people end up getting themselves in their worry or nervousness. They may say something dumb or negative or attack the reporter who is just doing his or her job. In most cases, the media does not have an ulterior motive and is just collecting information. If you do something foolish, remember though that it is not the media’s job to help you out of a crisis.

When you treat people with respect, they are much more likely to treat you the same way. Yes, there could be exception, but in most circumstances, I have found that it was never about me and more about what was happening to them at the time. For example, I had three cases where the people weren’t great to me, and in each case, they came back to apologize with gift or peace offering in hand.
They were each dealing with personal issues and / or were having a bad day. With forgiveness, you create a friend, someone who is more willing to help you out in the future.

Keep in mind that we need a symbiotic relationship with the media. There will be times when you want to announce an upcoming event, a breakthrough or change in your organization etc. How you have treated them in the past will affect what kind of coverage you will get and whether it is good or not.

The media can supply you with some very valuable free coverage and coverage that is 3rd hand. This coverage gives credibility to what you are doing or saying.

And should something happen that could be negative, the media may write the story whether you cooperate or not. For the most part, it is better to have your comments included rather than them only having half the facts or speculation to go on.

If it is a special event that will last for a while, coffee, treats and smiles go a long way with having them stay and giving good coverage. The cost of a coffee and a treat is small potatoes compared with the coverage that you can receive.

Oh, and my secret, just that. I treated them like human beings. I offered to get them coffee. And when the game went late, on the break I took them up to the athlete and coaches dinner area and gave them sandwiches and drinks. They were able to get great interviews and we received great coverage.

This can be a metaphor for many areas in our lives. Ask yourself, “How am I treating the people in my life that can help me the most?”

Media Protocol for Business and Life is a post from: Business Blog | Lilamitre-arte.com

Such a budget would tell us that you believe tactics ARE public relations. And that would be too bad, becauseit means you are not effectively planning to alterindividual perception among your key outside audienceswhich then would help you achieve your managerialobjectives.

It would also tell us that, even as a business, non-profit orassociation manager, you’re not planning to do anything positive about the behaviors of those important external audiences of yours that MOST affect your operation. Nor are you preparing to persuade those key outside folks to your way of thinking by helping to move them to take actions that allow your department, division or subsidiary to succeed.

So, it takes more than good intentions for you as a manager to alter individual, key-audience perception leading to changed behaviors. It takes a carefully structured plan dedicated to getting every member of the PR team working towards the same external audience behaviors insuring that the organization’s public relations effort stays sharply focused.

The absence of such a plan is always unfortunate because the right public relations planning really CAN alter individual perception and lead to changed behaviors among key outside audiences.

If this sounds vaguely familiar, try to remember that your PR effort must require more than special events, news releases and talk show tactics if you are to receive the quality public relations results you deserve.

The payoff can materialize faster than you may think in the form of welcome bounces in show room visits; customers beginning to make repeat purchases; capital givers or specifying sources beginning to look your way; membership applications on the rise; the appearance of new proposals for strategic alliances and joint ventures;politicians and legislators beginning to look at you as a key member of the business, non-profit or association communities; prospects actually starting to do business with you; and community leaders begin to seek you out.

It’s always nice to simply hire a survey firm to handle the opinion monitoring/data gathering phase of your effort. But that can cost real money. Luckily, your public relations professionals can often fill that bill because they are already in the perception and behavior business. But satisfy yourself that the PR staff really accepts why it’s SO important to know how your most important outside audiences perceive your operations, products or services. And be doubly certain they believe that perceptions almost always result in behaviors that can help or hurt your operation.

Share your plans with them for monitoring and gathering perceptions by questioning members of your most important outside audiences. Ask questions like these: how much do you know about our organization? Have you had prior contact with us and were you pleased with the interchange? Are you familiar with our services or products and employees? Have you experienced problems with our people or procedures?

But whether it’s your people or a survey firm asking the questions, the objective remains the same: identify untruths, false assumptions, unfounded rumors, inaccuracies, misconceptions and any other negative perception that might translate into hurtful behaviors.

It’s goal-setting time during which you will establish a goal calling for action on the most serious problem areas you uncovered during your key audience perception monitoring. You’ll want to straighten out that dangerous misconception? Correct that gross inaccuracy? Or, stop that potentially painful rumor cold?

Of course, setting your PR goal requires an equally specific strategy that tells you how to get there. Only three strategic options are available to you when it comes to doing something about perception and opinion. Change existing perception, create perception where there may be none, or reinforce it. The wrong strategy pick will taste like onion gravy on your rhubarb pie. So be sure your new strategy fits well with your new public relations goal. You certainly don’t want to select “change” when the facts dictate a strategy of reinforcement.

It’s always time for good writing, but never as now. You must prepare a persuasive message that will help move your key audience to your way of thinking. It must be a carefully-written message targeted directly at your key external audience. Select your very best writer because s/he must come up with really corrective language that is not merely compelling, persuasive and believable, but clear and factual if they are to shift perception/opinion towards your point of view and lead to the behaviors you have in mind.

Here’s where you need the communications tactics certain to carry your message to the attention of your target audience. There are many available. From speeches, facility tours, emails and brochures to consumer briefings, media interviews, newsletters, personal meetings and many others. But be certain that the tactics you pick are known to reach folks just like your audience members.

How you communicate, however, is always a major concern. The credibility of any message is always fragile. Which is why you’ll probably want to unveil your corrective message before smaller meetings and presentations rather than using higher-profile news releases.

When the need for a progress report appears, you’ll want to begin a second perception monitoring session with members of your external audience. You’ll certainly use many of the same questions used in the benchmark session. But now, you will be watchingclosely for signs that the bad news perception is finally moving positively in your direction.

Fortunately, if things slow down, you can always speed things up by adding more communications tactics as well as increasing their frequencies.

Allow the tacticians a free hand in selecting whether this tactic or that tactic should be used as the beast of burden needed to carry your message to your target audience.

You take a broader view of public relations and stress the strategic approach because it requires you as the manager to effectively plan to alter individual perception among your key outside audiences, thus helping you achieve your managerial objectives.

Managers: Should Your PR Budget Stress Tactics or Strategy? is a post from: Business Blog | Lilamitre-arte.com

I first inquired what they were doing and found out that some of them had an attitude of seeing the media as something to be suspicious of, to keep at bay and give as little as possible. In turn, the media had little regard for them as well.

There are many people who treat the media this way as well when it comes to their business, and then hope that the media will give them great coverage and a good story as well. This is a receipt for disaster.
First, true media does not have the time or energy to “GET” everyone. Often the people end up getting themselves in their worry or nervousness. They may say something dumb or negative or attack the reporter who is just doing his or her job. In most cases, the media does not have an ulterior motive and is just collecting information. If you do something foolish, remember though that it is not the media’s job to help you out of a crisis.

When you treat people with respect, they are much more likely to treat you the same way. Yes, there could be exception, but in most circumstances, I have found that it was never about me and more about what was happening to them at the time. For example, I had three cases where the people weren’t great to me, and in each case, they came back to apologize with gift or peace offering in hand.
They were each dealing with personal issues and / or were having a bad day. With forgiveness, you create a friend, someone who is more willing to help you out in the future.

Keep in mind that we need a symbiotic relationship with the media. There will be times when you want to announce an upcoming event, a breakthrough or change in your organization etc. How you have treated them in the past will affect what kind of coverage you will get and whether it is good or not.

The media can supply you with some very valuable free coverage and coverage that is 3rd hand. This coverage gives credibility to what you are doing or saying.

And should something happen that could be negative, the media may write the story whether you cooperate or not. For the most part, it is better to have your comments included rather than them only having half the facts or speculation to go on.

If it is a special event that will last for a while, coffee, treats and smiles go a long way with having them stay and giving good coverage. The cost of a coffee and a treat is small potatoes compared with the coverage that you can receive.

Oh, and my secret, just that. I treated them like human beings. I offered to get them coffee. And when the game went late, on the break I took them up to the athlete and coaches dinner area and gave them sandwiches and drinks. They were able to get great interviews and we received great coverage.

This can be a metaphor for many areas in our lives. Ask yourself, “How am I treating the people in my life that can help me the most?”

Media Protocol for Business and Life is a post from: Business Blog | Lilamitre-arte.com

Such a budget would tell us that you believe tactics ARE public relations. And that would be too bad, becauseit means you are not effectively planning to alterindividual perception among your key outside audienceswhich then would help you achieve your managerialobjectives.

It would also tell us that, even as a business, non-profit orassociation manager, you’re not planning to do anything positive about the behaviors of those important external audiences of yours that MOST affect your operation. Nor are you preparing to persuade those key outside folks to your way of thinking by helping to move them to take actions that allow your department, division or subsidiary to succeed.

So, it takes more than good intentions for you as a manager to alter individual, key-audience perception leading to changed behaviors. It takes a carefully structured plan dedicated to getting every member of the PR team working towards the same external audience behaviors insuring that the organization’s public relations effort stays sharply focused.

The absence of such a plan is always unfortunate because the right public relations planning really CAN alter individual perception and lead to changed behaviors among key outside audiences.

If this sounds vaguely familiar, try to remember that your PR effort must require more than special events, news releases and talk show tactics if you are to receive the quality public relations results you deserve.

The payoff can materialize faster than you may think in the form of welcome bounces in show room visits; customers beginning to make repeat purchases; capital givers or specifying sources beginning to look your way; membership applications on the rise; the appearance of new proposals for strategic alliances and joint ventures;politicians and legislators beginning to look at you as a key member of the business, non-profit or association communities; prospects actually starting to do business with you; and community leaders begin to seek you out.

It’s always nice to simply hire a survey firm to handle the opinion monitoring/data gathering phase of your effort. But that can cost real money. Luckily, your public relations professionals can often fill that bill because they are already in the perception and behavior business. But satisfy yourself that the PR staff really accepts why it’s SO important to know how your most important outside audiences perceive your operations, products or services. And be doubly certain they believe that perceptions almost always result in behaviors that can help or hurt your operation.

Share your plans with them for monitoring and gathering perceptions by questioning members of your most important outside audiences. Ask questions like these: how much do you know about our organization? Have you had prior contact with us and were you pleased with the interchange? Are you familiar with our services or products and employees? Have you experienced problems with our people or procedures?

But whether it’s your people or a survey firm asking the questions, the objective remains the same: identify untruths, false assumptions, unfounded rumors, inaccuracies, misconceptions and any other negative perception that might translate into hurtful behaviors.

It’s goal-setting time during which you will establish a goal calling for action on the most serious problem areas you uncovered during your key audience perception monitoring. You’ll want to straighten out that dangerous misconception? Correct that gross inaccuracy? Or, stop that potentially painful rumor cold?

Of course, setting your PR goal requires an equally specific strategy that tells you how to get there. Only three strategic options are available to you when it comes to doing something about perception and opinion. Change existing perception, create perception where there may be none, or reinforce it. The wrong strategy pick will taste like onion gravy on your rhubarb pie. So be sure your new strategy fits well with your new public relations goal. You certainly don’t want to select “change” when the facts dictate a strategy of reinforcement.

It’s always time for good writing, but never as now. You must prepare a persuasive message that will help move your key audience to your way of thinking. It must be a carefully-written message targeted directly at your key external audience. Select your very best writer because s/he must come up with really corrective language that is not merely compelling, persuasive and believable, but clear and factual if they are to shift perception/opinion towards your point of view and lead to the behaviors you have in mind.

Here’s where you need the communications tactics certain to carry your message to the attention of your target audience. There are many available. From speeches, facility tours, emails and brochures to consumer briefings, media interviews, newsletters, personal meetings and many others. But be certain that the tactics you pick are known to reach folks just like your audience members.

How you communicate, however, is always a major concern. The credibility of any message is always fragile. Which is why you’ll probably want to unveil your corrective message before smaller meetings and presentations rather than using higher-profile news releases.

When the need for a progress report appears, you’ll want to begin a second perception monitoring session with members of your external audience. You’ll certainly use many of the same questions used in the benchmark session. But now, you will be watchingclosely for signs that the bad news perception is finally moving positively in your direction.

Fortunately, if things slow down, you can always speed things up by adding more communications tactics as well as increasing their frequencies.

Allow the tacticians a free hand in selecting whether this tactic or that tactic should be used as the beast of burden needed to carry your message to your target audience.

You take a broader view of public relations and stress the strategic approach because it requires you as the manager to effectively plan to alter individual perception among your key outside audiences, thus helping you achieve your managerial objectives.

Managers: Should Your PR Budget Stress Tactics or Strategy? is a post from: Business Blog | Lilamitre-arte.com

Managers: Let’s Call a Spade a Spade!

Brochures, broadcast plugs and press releases – don’t call them public relations. Call them what they really are, valuable tactical devices which public relations calls upon from time to time to move a message from here to there.

Nothing more, nothing less, and certainly not public relations’ Mother strategy which (1), marshalls the resources and action planning needed to alter individual perception leading to changed behaviors among a business, non-profit,or association’s most important outside audiences. And (2), goes on to help a manager persuade those key folks to his or her way of thinking,
then (3) moves them to take actions that allow their department, group, division or subsidiary to succeed.

The management reality behind such an achievement is the underlying premise of public relations: People act on their own perception of the facts before them,
which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and
moving-to-desired-action the very people whose behaviors affect the organization the most, the public relations mission is usually accomplished.

The good news for those managers is that the right public relations planning really CAN alter individual perception and lead to changed behaviors among key outside audiences.

You may be such a manager. If you are, try to remember that your PR effort must demand more than special events, news releases and talk show tactics if you are to receive the quality public relations results you deserve.

You’ll be glad you took such a step when capital givers or specifying sources beginning to look your way; customers begin to make repeat purchases; membership applications start to rise; new proposals for strategic alliances and joint ventures start showing up; politicians and legislators begin looking at you as a key member of the business, non-profit or association communities; new (and very ) welcome bounces in show room visits occur; prospects actually start to do business with you; and community leaders begin to seek you out.

Your public relations professionals can be of real use for your new opinion monitoring project because they are already in the perception and behavior business. But be certain that the PR staff really accepts why it’s SO important to know how your most important outside audiences perceive your operations, products or services. Above all, be sure they believe that perceptions almost
always result in behaviors that can help or hurt your operation.

Go over your plans with them for monitoring and gathering perceptions by questioning members of your most important outside audiences. Ask questions like these: how much do you know about our organization? Have you had prior contact with us and were you pleased with the interchange? Are you familiar with our services or products and employees? Have you experienced
problems with our people or procedures?

The cost of using professional survey firms to do the opinion gathering work will be considerably more than using those PR folks of yours, who are already in the
perception business, in that monitoring capacity. But whether it’s your people or a survey firm asking the questions, the objective remains the same: identify
untruths, false assumptions, unfounded rumors, inaccuracies, misconceptions and any other negative perception that might translate into hurtful behaviors.

It’s time to establish a goal calling for action on the most serious problem areas you uncovered during your key audience perception monitoring. Will it be to straighten out that dangerous misconception? Correct that gross inaccuracy? Or, stop that potentially painful rumor cold?

It goes without saying that setting your PR goal requires an equally specific strategy that tells you how to get there. Only three strategic options are
available to you when it comes to doing something about perception and opinion. Change existing perception, create perception where there may be
none, or reinforce it. The wrong strategy pick will taste like pancake syrup on your Finan Haddie, so be sure your new strategy fits well with your new public relations goal. You certainly don’t want to select “change” when the facts dictate a strategy of reinforcement.

Here, good writing comes to the fore. You must prepare a persuasive message that will help move your key audience to your way of thinking. It must be a carefully-written message targeted directly at your key external audience. Select your very best writer because s/he must come up with really corrective language that is not merely compelling, persuasive and believable, but clear
and factual if they are to shift perception/opinion towards your point of view and lead to the behaviors you have in mind.

At this point, you must select the communications tactics most likely to carry your message to the attention of your target audience. There are many
available. From speeches, facility tours, emails and brochures to consumer briefings, media interviews, newsletters, personal meetings and many others.
But be certain that the tactics you pick are known to reach folks just like your audience members.

Since the credibility of any message is fragile and always up for grabs, how you communicate is a concern. Which is why you may wish to unveil your
corrective message before smaller meetings and presentations rather than using higher-profile news releases.

Inevitably, the need for a progress report will cause you to begin a second perception monitoring session with members of your external audience. You’ll
want to use many of the same questions used in the benchmark session. But now, you will be on strict alert for signs that the bad news perception is being altered in your direction.

A source of comfort for you, should program momentum slow, will be the fact that you can always speed things up by adding more communications tactics as well as increasing their frequencies.

Calling tactical devices just that, avoids confusing them with the broader, more comprehensive mission known as public relations. A mission that allows managers of all stripes to alter individual perception in a way that leads to changed behaviors among key outside audiences, thus insuring the success of that manager’s operation.

Managers: Let’s Call a Spade a Spade! is a post from: Business Blog | Lilamitre-arte.com

An important part of life depends on how we develop our relationships with others. Perhaps, if we consider examples of this development, a better understanding will enable us to think more clearly before we interact with others.

Examples:

1. At birth we acknowledge a relationship with our mothers
2. Growing up, we build friendships with family members
3. In school, relationships with peers and teachers are normal
4. Most begin their dating relationships along the way
5. Searching for first employment, relationships must be formed
6. To market products, relationships are tried, tested, used

Most sports require close relationships to build a winning team. How far would the space programs have gotten without close working relationships? Would we marry without an excellent relationship with our partner?

As people mature in life, many relate an emptiness that is often difficult to understand or comprehend if a relationship has not been established with our creator. This personal relationship will fill a void that no other can fill. This is the most important relationship of all in every life, for complete fulfillment and joy.

The purpose for these examples are to enhance our willingness and desire to work on developing meaning in our lives, our families, and our businesses to become better persons and better marketers with positive relationship building goals.

A few very important traits in relationships are integrity or honesty, trust, and a willingness to open ourselves to others and be examined.

Have you ever seen failure? Perhaps it was caused by the lack of trust or integrity in another. Can relationship building with other persons prevent failure? Would your business become more successful with many great relationships? Think on these statements and make the adjustments in your life that you feel may improve your disposition.

These basic groundwork ideas on relationships are written to jog thinking and perhaps increase your business skills until they direct you to where success in business is inevitable and joy in your work becomes a normal lifestyle.

You may find varied articles on relationship building on our article directory website http://www.SubmitYourNewArticle.com, along with articles you can possibly use for your business.

Many times along the path of life, failures occur. It is good news to recognize and know the importance of earning good relationships during these trials and to be well prepared for the needed improvements.

Expect the best, prepare for the worst, and take what comes, is a great buffer for the many trials that happen in life.

Great relationships developed over a lifetime, yield great rewards!

Lifetime Relationships! is a post from: Business Blog | Lilamitre-arte.com

There are just of several tips on how the press release can be completed. Certainly there is plenty of information in the internet on how the press release can be completed. One might read it and try to complete the press release by oneself, however it is advisable to hire experienced professional who has several years of experience and is well-skilled to complete your task. Press release service will guide through this complicated and difficult process. Once the press releases have been completed by press release services you can use press release written by them as a guide.

Incredible results of well-written press release is a post from: Business Blog | Lilamitre-arte.com

You can probably think of situations with your own prospects where this is the case. It’s a frustrating stalemate.

Yet for professional service providers, there is a way out of this frustrating conundrum. Promoting your own training courses or seminars can help you avoid this stumbling block because it gives your prospective clients a chance to sample you at low cost and risk for both parties.

Here’s how it works. Think about the REAL reasons why people hire you. For example, if you are a marketing consultant, people aren’t hiring you because they want a consultant: they want a marketing system that gets results! If you are a sales trainer, they aren’t hiring you just for training, they want to increase sales. If you are an accountant, chances are they want to lower their tax bill.

If you can identify the core ‘reason why’, you could then offer a seminar built around that topic eg ‘How to Use Low Cost Marketing Techniques to Attract an Avalanche of New Clients’ or ‘How to Double Sales Within the Next 90 Days’ of ‘How to Reduce Your Next Tax Bill: Secrets That The Government Doesn’t Want You to Know’.

Don’t offer a FREE seminar. Your knowledge is valuable and is worth paying for. You will attract better quality prospects and serious buyers if you charge a fee. Now you have something that you can offer to prospective clients, that gives them a chance to sample your approach, and also get to know you better. The beauty is: instead of you having to invest your precious time in sales meetings, they’re paying for the privilege!

So you get positive cash-flow and a chance to demonstrate your expertise and build your relationship with potential clients. They get immediate solutions to their most pressing problems at lower cost and financial risk. Everybody wins!

And, if you structure your event well, a good percentage of attendees will want more. They will want your expertise, hands on help, or your expert guidance as they implement your ideas, and now having had a chance to see what you can offer, they will be more than willing to pay.

So running your own events will not only bring in positive cash flow but can also give you a chance to showcase your expertise and have clients ‘sample’ your approach before they commit to hiring you and thus remove a major barrier to the sale.

How to Remove Barriers To The Sale is a post from: Business Blog | Lilamitre-arte.com

We are talking about direct sales in this discussion and not about selling merchandise to large consumer base. For example if you are a contractor maintaining air conditioners in clients work places. Or a direct seller of computer hardware to business buyers, and all such businesses where your sales to individual clients are large, and you are in direct contact with clients.

The first need is of course client satisfaction. If the client is satisfied with your response time, after sales service and can depend on you, pricing may become secondary. All clients do not buy from a supplier whose sales at the lowest price. If your product cost is a small percentage of clients total expense or if your product is essential for your clients, you are onto something good. How to retain such clients despite all the competition? What are the other factors than client satisfaction?

Relationship is one such other major factor. Do you relate with your clients only professionally, or are very good friends? Both these extremes can hurt. For a long-term business relationship, good friendship is not good for health of your business. Any problem in the personal friendship will directly affect your business. What if you relate to your clients mechanically in a professional style totally devoid of personal touch? You know the answer yourself.

What is needed is a relationship that does not border on personal friendships, but crosses mechanical approach. A fine balance between personal and professional.

How to have lasting relationship with clients? is a post from: Business Blog | Lilamitre-arte.com

First, you must have something new or different to say. As the name News implies, the media want information that’s new or at least updated. At the same time, reporters and editors want information that’s relevant to their readers; choose your media targets carefully, and tailor the content of the release to their audience).

Second, your headline should be as interesting as a newspaper headline. It should promise something new, dramatic, or timely. Make the editor or reporter want to know more. Remember, though, the claim should be credible and relevant.

Third, in the first paragraph of the body, get in what journalists call the Five Ws: Who, What, Where, When, and Why. In fact, try to get them into the first sentence, and if you can’t, at least start with a clear concise statement that summarizes the story.

Traditionally, reporters have tried to get the essence of every story into the first paragraph because they didn’t know where, or whether, their stories would be cut. So, they start with the most important information and end with the least important. That way, no matter where the story was cut, the best material stayed.

Fourth, write and rewrite your news release many times before ‘releasing’ it. Use active verbs and transitions (from sentence to sentence, and paragraph to paragraph). Boil down the content as much as you can; two pages is acceptable, but one is better.

Fifth, follow this standard format:
At the top of the page, write this, in all caps:
FOR IMMEDIATE RELEASE
(Usually this will be left-justified)

Or, if you want the release to be held until specific date/time, write something like this:
FOR RELEASE AT 10 A.M., AUGUST 23
(But don’t necessarily expect the embargo to be honored)

Skip a line and then put in contact information, as in:
Contact: Robert Abbott
Telephone: 403 555-1234
Email: robertabbott@anycompany.com

Skip another line and add your headline (centered, and use title case or all-caps):
Perpetual Motion Machine Unveiled

Now, the body of your news release, which should not exceed two pages.

At the end of the body, add three number marks with single spaces between them, as in:
# # #

Repeat your contact information at the end , as in:
Robert Abbott welcomes your inquiries at 403 555-1234 or by email at: robertabbott@anycompany.com

Sixth, prepare yourself for reporters’ questions
It goes without saying, of course, that you would prepare yourself for questions from reporters if you send out a release. I would recommend you write out a list of questions that seem likely and prepare bullet-point answers for each of them. That way you’ll be ready for most of the questions. However, don’t read the answers back to reporters; just use them as a guide. At the same time, assume you’ll get questions you simply can’t predict. Answer them as well as you can; and if you can’t answer, your best bet is to tell the interviewer you’ll need to get more information, and will call back after you do.

How to Create a Better News Release is a post from: Business Blog | Lilamitre-arte.com