Business Blog | Lilamitre-arte.com

I just bought a product after being on a list for over two years. I hadn’t spent one red cent with this guy for two years, but like clockwork, his e-mails just kept coming.

Day after day after day. Week after week.

I finally gave in and purchased his product recently (it’s in a field WAY outside marketing).

Why did I stay on his list for so long? And why did I finally pony up the cashola for his product?

It’s because he had taught me to respond. Just like he taught everyone on his list to respond.

How did he do it? Lucky for you, I’m a sharing guy.

Here are three things he did to build a responsive list…

1. He Built Rapport With His Readers

2. He Created Excitement And Anticipation

3. He Expanded His Line Of Products

Let’s look briefly at each one

1. He Built Rapport With His Readers

The guy told stories. He made it personal. Over the two years, I got to know him through his emails. And here’s the clincher…

I look forward to getting his emails! Even though I get hundreds a day, I read his first.

That’s powerful. If you can get your readers to look forward to getting your stuff, you can tap into that monee tree like a faucet.

So, build rapport with your readers by making your stuff personal.

2. He Created Excitement And Anticipation

It never failed. He told me all the time…

“Hey, watch out for what I’ve got planned next Wednesday.”

or…

“During the last week of this month, I’m gonna do something really special for you. Watch your e-mail.”

He got his list excited about things he had planned. I caught myself always wishing the day would hurry up and get here so he’d uncover his surprise for me.

My buddy Jeff Walker does this brilliantly. If you’re not on his list at…

http://www.sixinseven.com

… you should be. Read the e-mails you get from Jeff. You’ll know EXACTLY what I’m talking about here.
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Any x by y matrix plan has one big risk… but also one big advantage.

The biggest risk: People in your downline might think they don’t have to promote and just wait for your spillover.

The biggest advantage: Still, it’s a great way to build a deep team quick… if you and the people in your team understand that they shouldn’t just sit and wait for it to happen.

The following 3 steps you need to follow and teach to build a successful team:

1. Find 2 people… It doesn’t really matter if it’s e.g. a 2×15 forced matrix or wider. If the matrix is wider than 2, or even unlimited wide, I recommend to start with 2 and then go wider when your team has been fully build at least 4 levels deep.

2. Next build a relationship with them, teach them this 3 easy steps and motivate them until they find 2 people on their own.

3. Then motivate your 2 people to motivate their 2 people to also find 2 people … etc.

I believe this is a much better way to build a successful team. And not to mass promote and hope that a few in the masses you sponsor build a team on their own… but instead motivate to motivate to build the team… all the way down.

If you mass promote… you might be able to initially build a big downline… but since there will be no relationship, it will fall apart fast as well.

If you or somebody in your team has a big list of people to email to, then you or those people could send a message to all, telling them that you are looking for 2 leaders only. Ask them to email you back and tell you “why” you should choose them. Then pick the 2 best ones… and move one with step 2 above.

Also if a downline member is struggling… and no matter how hard he or she tries, he or she is not able to find two on their own… e.g. due to lack of people he or she knows… then you could do such a mailing on their behalf.

The primary approach that works best is to talk via chat first with the people you know already. Those, that we already have a relationship with.
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With the many ways to advertise, it is easy to sometimes be in a rush to just get something out somewhere. But, no matter where you plan to advertise, there are several basic fundamentals that will help create advertisements that are effective and profitable. Here are three that will get you headed in the right direction.

1. First on the check list is; is your unique selling position (USP) clear and provoking?

You need to find out what makes your business different from that of your competitors. From that, you can develop a strategy based on the strengths or even weaknesses of those differences. Actually, good marketers identify strengths, weaknesses, opportunities and threats (SWOTs) and develop their strategy from those factors. Here is an example of a USP that stems from a companies weakness:

“We’re not #1, so we work harder to get the job done.”

In this example, a weakness was used to let customers know that they will do what it takes to get the job done. Customers know that they are not #1 so the service and pricing will be competitive.

Having a USP is extremely important in setting you apart from your competitors. It is what gets you into the minds and eventually the wallets of your customers and prospects.

2. Effective Headings and Ad Copy

In developing effective headings and ad copy, it is essential to live by the adage, Attention, Interest, Desire, and Action. Better know as “AIDA.”

This simply means that you grab the attention of the prospect or customer with an compelling headline or graphic, you keep them reading with an interesting ad copy which creates a desire and ends with a powerful call to action .
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A corporate looking logo can effectively make you look far more important than you actually are. By adopting this simple 1,2,3 step guide we can turn your existing crummy logo into a world beating effort – garaunteed to impress the ladieees.

Step 1 – Choose a dull font such as helvetica
In the world of high flying executives and corporate back slapping deals done upon yachts etc. the one thing almost all self-made millionaires will agree on is that you must give the impression that your company is a straightlaced solemn outfit. Standard fontfaces such as helvetica or times will signify your ability to fit in with suits without ruffling too many feathers and will be looked favourably upon by those all important investors looking to harvest some of their cash in your business.

Step 2 – Choose a dull colour such as grey
Battleship grey – has there ever been a colour more appropriate for the deadening nature of high corporate investiture? No, not by my reckoning at any rate. But surely a grey logo among a sea of other bland logos is just going to get lost isn’t it? Hmmm, I’ve got to hand it to you, you’re right but do you know what – if we add a smidgin of royal blue somewhere within our hypothetical logo we achieve the type of chin stroking brilliance that committee members and associate directors can spend literally minutes debating before abstaining to the golf course and soho massage parlours.
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