Business Blog | Lilamitre-arte.com

Sure, you could measure the rather narrow results achieved by tactical subsets of your public relations program like special events, brochures, broadcast plugs or press releases. On the other hand, you as a business, non-profit or association manager might better measure the results of your strategic efforts to alter individual perception among your key outside audiences leading to changed behaviors, which then help you achieve your managerial objectives.

I mean, can we agree that managers MUST plan to do something positive about the behaviors of those important external audiences of theirs that most affect their operation?

And especially so when they persuade those key outside folks to their way of thinking by helping to move them to take actions that allow their department, division or subsidiary to succeed?

But it takes more than good intentions for any manager to alter individual, key-audience perception leading to changed behaviors, something of profound importance to ALL business, non-profit and association managers.

He or she needs a plan dedicated to getting every member of the public relations team working towards the same external audience behaviors which insures that the organization’s public relations effort stays sharply focused.

The plan could be based on a foundation that looks like this: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action the very people whose behaviors affect the organization the most, the public relations mission is accomplished.

Results can materialize faster than you might suspect.For example, bounces in showroom visits; new proposals for strategic alliances and joint ventures; customers making repeat purchases; prospects starting to work with them;membership applications on the rise, and capital givers or specifying sources looking their way.

Watch the real performers at work. They find out whoamong their key external audiences is behaving in ways that help or hinder the achievement of their objectives. Then, they list them according to how severely their behaviors affect their organization.

Next they must determine how most members of that key outside audience perceive the organization. If the resources to pay for what could be costly professional survey counsel aren’t there, Ms. or Mr. manager and his or her PR colleagues will have to monitor those perceptions themselves. Actually, the PR folks should already be quite familiar with how to gather and assess perception and behavior data.
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Knowledge When Properly Applied…

As a Champion, I know that you heard this statement many, many times. Get ready to learn what Knowledge truly means! Let’s begin by breaking down this word.

Know: You must know your business, which means you must know the power of Network Marketing. You must also know how to prospect and recruit Champions, handle objections and deal with rejection. Most importantly, you must know in your heart that you can and will achieve your dreams in the industry of Network Marketing.

L – Listen: You must listen to those that have walked in your shoes. For example, a football coach that coaches a NFL team usually has many records under his belt and has proven himself as a Champion in the game of foot ball. You wouldn’t see a world renowned hockey player coaching a NFL football. In Network Marketing, you wouldn’t take direction from anyone that has not built a group of their own. There are many so-called coaches out there attempting to coach Network Marketers yet they have NEVER built a group or made any money in the industry. You must listen and learn from those that have been where you are now and have gone all the way to the top!

E – Edge: You must have the edge and live on the edge to truly succeed in your business. That means you are willing to dedicate yourself to your business and become the best that you can be. This includes filling your mind with motivational, business building strategies on a daily basis to constantly be one step ahead of others in the industry. You must also attend events, seminars and boot camps hosted by those that have built a Networking Marketing group. This will give you the “edge” that you need to be more successful than other Networkers or other entrepreneurs.
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Many successful marketers began their careers as children setting up a lemonade stand or selling newspapers. Years of experience and exposure to more mature and intricate marketing techniques change a lot of things, but there is one aspect that is no different between selling glasses of lemonade and Internet marketing… customers have the power to decide whether or not to buy your product.

Yeah, the products and marketing methods are changing constantly, but the driving force that motivates sales remains unchanged… so do the 4 things that steal sales right out from under your nose.

1. The “I don’t need it” attitude.
Let’s face it… need has little to do with what people buy or don’t buy in the American culture. Want has everything to do with whether they do or don’t buy. The most crucial aspect of getting a high number of sales is targeting the right market. It does little good to advertise to people who really aren’t interested.

What are you advertising? Where are you advertising? These two questions go hand in hand. If you’re trying to sell hunting gear, it would make little sense to target mothers with small children. Sure a FEW of them hunt, but your return for the cost of advertising is going to be pretty low. Pay attention to what your target audience reads, and invest your advertising bucks wisely.

2. The “I can’t afford it” attitude.
In a few rare cases, that may be true, but usually “I can’t afford it” can be interpreted as, It’s not high on my list of priorities.” We can usually find the money for the things we really want.
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Here are some tips to help you ‘cut the fat’ and improve the productivity of your business. If you apply a few of these, you’re well on your way to achieving greater profit and creating less stress!

1. Cut the Slackers!
“Carrying dead-weight employees? Lose them now!” Ever tried to run a marathon whilst towing an old tire? This is what it’s like trying to grow a productive business with unproductive (or unmotivated) employees. Not only will they not add value to your bottom line, they’ll drag other ‘productive’ workmates to their level. Cutting a slack worker (legally of course) will actually increase the productiveness of other workmates.

2. Cut the Paper!
“Start a war against paper!” Do you need to print that email to read it? Or that brief? Reduce office clutter on desks and encourage better use of digital filing. Ask clients to email files rather than send faxes, and printed media. Use a web based project management or time tracking solution rather than paper based timesheets. Get the drift – saves trees too!

3. Cut the Time!
“A task can take both 10 minutes and an hour!” Have you noticed that if you give a task (i.e.: write a proposal) to an employee and they have a day to do it, they will, but if you give them 3 days to do the same task, guess what, they’ll take 3 days! Put tight and exact deadlines (i.e.: Wed 3:30pm) on important tasks, and your staff will become more productive.

4. Cut the Expenses!
“Plug all the holes in your cash flow!” Make a list of all general expenses in your business. Next to each one, write one of the following: Need it, Review it, Cut it. Take this list to either a receptionist or employee with some free time. Have them work down the list firstly on the expenses to ‘Cut’. This will create immediate savings. Then have them ‘Review’ the expenses you need, but perhaps could get a better deal on. ‘Trimming the fat’ every 6 months can help you create profit.

5. Target Different Work!
“One project for $20,000 or ten projects for $2,000 each”. Look at the type of work you’re targeting. Is it worth targeting a different type or value of work? Most businesses just ‘do what they’ve always done’ rather than looking for more profitable types of revenue. Think hard about other more profitable work your business can do with its available resource.

6. Don’t Work Late, Come in Early!
“A clear mind is a productive mind!” Outside of work, this time should be used to recharge. Don’t take extra work home, rather just go home, relax, play golf, go for a run, enjoy the family & come in early to do that extra work. Not only will you work better after relaxing, but your family life will improve!

7. Motivate Staff, Offer Incentives!
“Staff priorities are not the same as manager priorities!” Managers, Owners & Directors have different motives and priorities than staff. Just because you are excited about your business doesn’t mean the staff are. Your mind is on the bottom line, whereas staff think of their pay, and they’ll get paid whether they perform or not. Motivate staff with performance related bonuses such as money, time off & job flexibility.
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