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Workplace Languages offers customized Survival Spanish seminars, classes (or other languages) to management in a variety of industries. We also teach a very functional workplace English to those employees with limited English proficiency. Our classes and seminars are always taught on-site at the company 24/7.

All classes, English and Spanish seminars are taught on-site at your place of business and the curriculum is always customized to meet the needs of your company. All information is practical and no grammar is taught. Classes & seminars are upbeat; nobody is put on the spot and we understand that you only want enough Spanish, Chinese, French … whatever language it is – to communicate immediately, easily & effectively. We understand that you don’t want to be a language major. You just want to get your point across.

Workplace Languages offer a large number of bilingual training tools to a variety of industries. They are all ultra easy-to-use and are all customizable with content and we can even add your company’s logo. What’s nice about our bilingual training tools is that there is nothing to retain, no classes to attend and no huge time or financial commitment. We have pocket-sized “survival language booklets” that come with a pronunciation guide. And our 24 X 36” color laminated poster has both Survival English for the Spanish speakers and also Survival Spanish for the non Spanish-speaking managers & supervisors.
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Question: What do many new spokespeople at technology companies have in common? Answer: they make similar mistakes and fall into similar traps.
Based on my experience as a media trainer, the most common ones include:

1. Misunderstanding the Media. Too many spokespeople confuse PR opportunities with free advertising. Ouch! No reporter, editor, or host wants to be a billboard for your products or service; their job is to provide interesting and useful information to their readers or audience. And if you help them do so, you’ll maximize your chances of positive coverage.

2. Misunderstanding the Spokesperson Role. Some spokespeople think that they’re on a sales call when they meet the press. So they toss out puffery and hyperbole or try to “close on the objection.” Then they become frustrated by the “poor” coverage, if any, that they receive. The key is
simple: inform, don’t sell.

3. Lacking Message Points. At first blush, it might seem that telling spokespeople to have message points is as obvious as telling them to wear clothes during an interview. But in fact, many spokespeople do arrive metaphorically naked for interviews – bereft of key message points. Deliver several strong messages well, and you might just see them in print or on the air.

4. Unleashing a Core Dump. When spokespeople feel the need to educate the interviewer about everything that could be known about their products, services, or companies, the interview loses focus. An effective spokesperson knows when to cut to the chase and assess what level of detail the interviewer is seeking.

5. Over-Answering. Most inexperienced spokespeople don’t know when to stop talking. By babbling on, they increase their chances of being misquoted or driving the interview off-topic. Don’t snatch defeat from the jaws of victory – keep answers short and to the point.
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I just bought a product after being on a list for over two years. I hadn’t spent one red cent with this guy for two years, but like clockwork, his e-mails just kept coming.

Day after day after day. Week after week.

I finally gave in and purchased his product recently (it’s in a field WAY outside marketing).

Why did I stay on his list for so long? And why did I finally pony up the cashola for his product?

It’s because he had taught me to respond. Just like he taught everyone on his list to respond.

How did he do it? Lucky for you, I’m a sharing guy.

Here are three things he did to build a responsive list…

1. He Built Rapport With His Readers

2. He Created Excitement And Anticipation

3. He Expanded His Line Of Products

Let’s look briefly at each one

1. He Built Rapport With His Readers

The guy told stories. He made it personal. Over the two years, I got to know him through his emails. And here’s the clincher…

I look forward to getting his emails! Even though I get hundreds a day, I read his first.

That’s powerful. If you can get your readers to look forward to getting your stuff, you can tap into that monee tree like a faucet.

So, build rapport with your readers by making your stuff personal.

2. He Created Excitement And Anticipation

It never failed. He told me all the time…

“Hey, watch out for what I’ve got planned next Wednesday.”

or…

“During the last week of this month, I’m gonna do something really special for you. Watch your e-mail.”

He got his list excited about things he had planned. I caught myself always wishing the day would hurry up and get here so he’d uncover his surprise for me.

My buddy Jeff Walker does this brilliantly. If you’re not on his list at…

http://www.sixinseven.com

… you should be. Read the e-mails you get from Jeff. You’ll know EXACTLY what I’m talking about here.
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Why is it that the Bill Gate’s of this world are rich and famous? What secret do they know that the rest of us don’t? If you study their lives closely, you’ll discover the rich and famous have certain habits that attribute to their success. Successful people are very careful about how they spend their time. No matter how you slice it, we all have 24 hours in a day, so the key lies in learning to use our time wisely. Below are some ways you can dramatically increase your productivity through more effective use of your time.

1. MONITOR HOW YOU CURRENTLY USE YOUR TIME: If it seems like your day slips by all too quickly, try creating a log of your daily activities. Once you see where you are spending your time, you can identify and focus on the activities that provide the greatest returns for you personally and financially. Start your log by writing down what time you wake up, get ready, and begin work. Calculate how much time you spend on individual activities such as email, phone calls, and client work.

=> FREE TIME TRACKING TOOL: Here’s a personal time survey to help you discover how much time you spend on various work activities: Personal Time Survey Tracker

2. CALCULATE HOW MUCH YOUR TIME IS WORTH: Time is money. Knowing how much your time is actually worth can help you make better decisions as to whether you should perform a task or outsource it. For instance, if your time is worth $200 an hour, you are far better off paying someone $30 an hour to edit your newsletter. You can “bank” the other $170 per hour by spending your time on profit making activities. Also take the time to determine how much time a day you need to spend on billable activities to make your desired profit. I try to spend 1.5 hours a day on money making projects.

=> FREE TIME COSTING TOOL: Here’s a time costing worksheet to help you determine how much you are actually when you subtract the expenses. Time Costing Sheet

3. CREATE A DAILY SCHEDULE: Don’t start your day without a to do list. Make a list of tasks and categorize them into business building activities, client activities, and personal items. Then break bigger unmanageable projects into smaller “doable” chunks so they less intimidating and are easier to accomplish.

=> FREE DAILY TO DO LIST: Try this free all inclusive WebMomz To Do List

4. PRIORITIZE: Have more to do than hours in the day? By prioritizing your tasks, you’ll make sure that you are tackling the items that matter most. Create a system that works for you. One standard way of prioritizing is to mark items with A, B, and C.

Ask yourself these key questions:

What items MUST be done today?
Which items can be rescheduled?
What can be delegated?
Which tasks most closely match my priorities and goals?
Which items can be eliminated?

5. LEARN TO SAY NO: Are you adding one more item to your never-ending TO DO list? You are in control of your time. Be strong and uphold your personal boundaries. When you are well rested and treat yourself and your family to the time off you deserve, you’ll feel happier and more productive when it’s time to go back to work. **

Before you say yes, ask yourself these questions:

Do you really have the time or energy to do that extra task?
Do I like this customer? Are they good for me?
Will it be profitable?
Does it invade on your personal time?
Does it involve doing something you enjoy?
Does it fit in with your list of priorities and goals?

6. REMOVE DISTRACTIONS AND TIME SUCKS: Time sucks are lurking everywhere like viruses. Think about which activities are eating up your time. For me personally, these items include email, social calls, and telemarketers. I “conquer” the email demon by shutting down my Outlook when I am working. When a family member calls during work time, I politely ask if I can call them back during the afternoon and remind them of my work hours. Caller ID valiantly saves me from the “would be” telemarketer time thieves. With one glance, I can quickly differentiate telemarketers from important client calls.
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