Business Blog | Lilamitre-arte.com

You are standing on a small stage yelling, “What’s the name of the game?!”
“Win as much as you can!!!” comes roaring back.
“Who’s responsible for your score?!”
“I am!!”

The audience is composed of ninety men, all prisoners in a federal maximum security prison.
One more thing – you’re a woman.

For three years, Alicia volunteered every Thursday at FCI (Federal Correctional Institute) in Bastrop, Texas-
“I used my skills as a corporate trainer to help these men learn to shift their perspective on themselves and the world.”
“Along the way the prisoners taught me as much, perhaps more, than I taught them.”
“In my training business, I use games as a way to break down barriers and shift perceptions. What I came to realize is that your behavior in a game is an exaggerated reflection of your behavior in real life.”
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How often have you not mentioned what you do in your business when you meet someone for the first time for fear of being seen as trying to sell?

A lot!! – I know that because people so often tell me that is so at seminars.

Well what if I could show you simple way to encourage people who are interested in your products to want to buy, whilst making sure that people who are not interested don’t feel sold to. Would that be of interest to you?

OK – but please do not be deceived by the simplicity of this idea. I guarantee it will totally transform your networking skills and increase your sales.However whilst the idea is simple it does require a complete shift in your thinking and that may be much harder to achieve.

When you meet someone for the first time they will usually get round to asking “What do you do?”But how do you answer?

Most people in my experience answer with a job description – “I’m an accountant, a lawyer, sell furniture, design web sites, run a beauty salon” etc. And often that’s the end of that conversation.

Yet every time you meet someone there is a possibility that they may be a potential customer or they may know a potential customer.Unfortunately we often fail to discover that because we don’t talk about business, because we feel uncomfortable about “selling.”
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1. Team Up
No one knows your market like you! What are the main characteristics of your target audience? Find someone else out there who isn’t a competitor, but who reaches the same class of customers that you do. Team up with them to do joint promotions!

We all know that two is better than one. The dramatic end results will be an effective and cost-cutting advertising venture the nets both of you a nice profit.

I once dealt with a veterinarian who promoted a local dog groomer… who in turn promoted the local veterinarian. Yeah, it’s kind of a “you scratch my back and I’ll scratch yours” set up, but hey it works for both parties. Think about it… customers are going to feel that the dog groomer is in the know about who the best vet in town is, as well as trust the vet to know who is the best dog groomer in the area. Sure, it’s a win, win situation for both the groomer and the vet.

2. Dig Out New Niche Markets
Niche markets are everywhere, right under your nose! Within the customer audience that you serve right now are groups of people who share common traits. Think about it… maybe you have a goup who speaks Spanish, a group of teens, and a group of middle class family men and women.
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Do you know that you get 80% of your results from just 20% of your time and effort and consequently 80% of your time is virtually wasted on non productive activities?. Once you realize this it is easy to take advantage and either reduce the hours you work or significantly improve your productivity.

The 80-20 rule was first discovered by Italian economist Vilfredo Pareto a hundred years ago. Using this knowledge is incredibly powerful in combating the “not enough hours in the day” mentality of today’s society.

The 80-20 rule means that in any area of our lives, literally 80 percent of our fruits are derived from only 20 percent of doing “what matters”. In other words, there is only a very small portion of all that we do each day, regardless of the situation, that brings us the “higher return”.

How can you benefit from being aware of this principle? Implementing a strategy based on the 80-20 rule can result in greater wealth and greater leisure time? Just imagine how productive you will be if 80% of your time could be spent on productive activities. You have to realise that the things that matters most should never be at the mercy of activities that matter least.
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