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Archive for November, 2009
3 Foolproof Ways To Soar Through A Recession
Author: admin
Winners are ALWAYS looking for ways to grow their business. They trust their company, trust their customers to come through for them, and realize that a financial crunch offers advantages that aren’t available during better economic times.
1. Get More For Your Advertising Bucks
When the economy makes a turn for the worse, it just makes sense that your advertising will give less of a return than during and economic boon. Sure there’s a lot less money being spent, but you don’t have to have to watch your profit margin plummet!
Think about it… advertisers are feeling the recession just as much as you are, and are more desperate for clients. It’s the perfect atmosphere to negotiate your way to lower costs – even if you are already getting a good price. Every advertising penny you can save, is that much more profit you’ll earn on the products.
read comments (0)5 Hidden Traps in Meetings
Author: admin
If you have sat through a few bad meetings, you must have experienced the following traps. Here they are and how to fix them.
1) People think they are experts.
Many people tell me that they know how to hold a meeting. Actually, all they do is host a party. They invite guests, provide treats, and preside over a conversation. People talk. People eat. And nothing happens. Or, if they somehow manage to reach an agreement, no one implements it.
> What to do: Learn how to lead a real meeting. Schedule a workshop or buy a book. When results really matter, hire a facilitator. Recognize that there are modern tools that help people make methodical progress toward results. These tools are practical and easy to use. Of course, you have to know what they are in order to use them. Call me (714-528-1300) for details.
2) People think they are inspiring.
Many people believe that long-winded announcements impress others. Actually, it’s the opposite. A long lecture quickly becomes a boring (and sometimes offensive) harangue. Why? Most employees want an active role in contributing to the business, and thus listening to a speech feels like a waste of time.
It doesn’t have to be unpleasant or messy, but it does have to be done. You may be well on your way to building a full-time home-based business or may just be tossing the idea around right now, but having a clear understanding of your current and future financial commitments will play a MAJOR role in your strategic plan for business success.
Home-based business owners don’t normally wake up one day and say, “Yep. I’m quitting my job today and starting a home-based business.” There is usually a period of time for contemplation, exploration, making the decision, creating a plan, and then starting to execute steps within the plan to achieve the final goal.
The process can take anywhere from several months to several years before an employee is in a position to walk away from her job to begin life as a full-time entrepreneur.
Being financially responsible is critical to not only home-based business success, but to create the financial cushion required to transition from being an employee to a full-time entrepreneur.
Has Honesty Become a Thing of the Past?
Author: admin
Has honesty become a thing of the past? Many people are asking themselves this question as they scour the net for what they need.
As the low economy in the United States takes its toll on many, people are constantly looking for alternative ways to solve their dilemma, including the internet.
In a frantic search to find the ultimate solution, they spend their hard-earned money on “Get Rich Schemes” only to find out that the bargain they hoped for wasn’t a bargain at all.
With crushed hopes, dreams, and an empty wallet many people retaliate. Some may pass it off by learning negative things such as not trusting anyone else… possibly for the rest of their lives. Others quit buying altogether. While still others, run and tell there friends they got ripped-off and by whom causing a viral rift, giving marketers a bad reputation.
Either way we look at these facts, we still come to the same conclusion. We need to change the way we are doing things and become more ethically inclined when running our businesses.
Honesty has a great deal to do with any marketer, if not for any other reason but to be able to continue with one’s business. Secondly, it helps someone else get what they need.