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Archive for October, 2009
All can go well in business with a criminal record check
Author: admin
The people’s need to obtain more information about their future employees is driven by the lack of certainty and safety in a society with an increasing number of criminal offences. The criminal records search, however unethical it may sound, is a necessity for today’s employers. The big risk of hiring the wrong person for one’s business has turned this issue into an important one for any company. Employers have to make a criminal record check of future employees otherwise they can get sued in case the person they hire breaks the law affecting their business. On the other hand a very important issue is whether persons with criminal records can be turned down on job applications because of their criminal background. The criminal record check may seem quite difficult to conduct and might even rise up problems of immorality, but one has to balance well the decisions regarding the future of his company.
Criminal offence has grown a lot over the years. This has led to a very big uncertainty when it comes to meeting new people and choosing who you’ll be working with. Employers (all over the world) have confronted with this problem when hiring someone. They have to verify this person’s background, but the criminal record check can be quite limited. When pursuing a criminal record check, employers don’t have access to governmental information. The first step of the process is to view that person’s job application. The criminal records offer information regarding the applicant’s past problems with the law. Then, they can consult the credit bureau’s registers from which they can find out addresses and social security numbers and check the past jobs as well. This way the employer finds out what the future employees have done before and whether there are any intentionally left out details in the applications. Many companies resort to hiring special services to conduct the criminal records search, but only if the applicant has given his written consent. If there are criminal records to be found, the employees should be given the chance to elucidate their case. The job applicants must be informed upon their legal rights before any decision to reject the job applications is made.
read comments (0)Are You Shooting Yourself In The Foot?
Author: admin
Have you ever been at a networking function talking to someone when during the conversation you felt very self-conscious trying to say the right thing? Were you afraid that maybe if you said the wrong thing the person might not find you likeable, and therefore not want to do business with you? If you have, I am about to tell you why you should not worry about it. Like the obnoxious song “Don’t Worry – Be Happy” from years ago, I want to share with you the reason why being careful about what we say works against us in the networking environment.
Our goal in business networking should be to establish new relationships and through the process of follow-up develop them over time. As with any relationship, being honest plays a very important role in that development.
When we meet someone for the first time, we want to make a good impression. Often we put on our “party face” so that we do. This can often cause us problems that we do not expect. One problem is that when we try to appear to be something that we really do not feel inside of us, we often have a fear that we are going to be “discovered”. This fear causes us to feel uncomfortable about the situation and though we may be smiling, we are really cringing inside.
Most people worry that if they just be who they are, that no one can accept them. I argue that if we do not just be ourselves, sooner or later who we really are will slip out and then we will have to deal with the consequences of being discovered. This then leads to a feeling of distrust between people.
Have you ever been in a relationship with a person of the opposite sex where you did not tell them something important early on and later had to reveal it or even worse it was revealed by accident? It leads for difficult times after that and a lot of shuffling and apologizing.
2 Step Marketing
Author: admin
Do it Right.
I receive postcards all the time. The other day I received a postcard trying to sell me a copy machine. It had tiny, tiny lettering slathered all over the front and a large portion of the back of the card.
It was extremely hard to read, so hard in fact that I threw it away.
Several days later I received a postcard with 32 words on it telling me that I could get complete information on unrestricted long distance telephone service for 5.5 cents a minute with no additional monthly fee by calling the 800 number on the card.
I did call. I got the information, had my questions answered and ordered my long distance service changed.
The company who offered me the long distance service was using a time tested 2 step selling process:
Step 1. Generate a lead – Get me to call their 800 number.
Step 2. Provide the requested information – Provided to me on the phone by one of their sales representatives, who was able to answer my questions and make me feel confident that I could save quite a bit of money on my long distance bill and that the service would be as good or better.
What’s So Good About 2 Steps?
It is much easier to create interest (a lead) than it is to get a person through an entire buying process (a sale).
You aren’t getting the prospect or existing customer to part with any money just yet.
You can use postcards to inexpensively promote to your target prospects and customers and generate leads (inquiries about your products and services) to then be followed up on and converted to sales.
3 Ways To Protect Your Customers
Author: admin
Customer security is one of the prime considerations of any retail outlet today. Whilst implementing key marketing strategies in order to promote products and increase sales, retail managers also need to be thinking about how safe their customers feel in-store and ways they can improve the attractiveness of their space for shoppers.
Lighting
Good lighting is a key aspect of the customer experience. Stores require lighting that allows customers to see what they are doing and to ensure that no area of the shop is dimly lit or dark, as this is where thefts or attacks could occur. This is particularly important in fitting room areas and in toilet and baby-change facilities where customers are out of the general flow of the shop and there is a reduced staff presence.
CCTV systems
Customers are comforted by the presence of CCTV systems in retail stores. They know that these systems are designed to prevent crime and automatically feel safer in an environment where cameras provide a deterrent to would-be criminals. A CCTV system also often means at least one member of staff dedicated to security and this also makes customers feel more at ease.