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Archive for August, 2009

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Good Luck This Time Round.



Community Vs. The Loner

Author: admin
08 27th, 2009

I am sure that you have heard the phrase “safety in numbers” before. In the animal world, creatures travel in groups because they instinctively know that, when there are many of them, predators have less of a chance of being successful during an attack. In most cases, if a predator is successful, its victim is usually a sick or weaker member of the herd. This is an important part of the process of natural selection and maintains the process of survival of many species.

On the other hand, there are predators that travel in packs because they instinctively know that in the search for prey, some potential meals have the ability to defend themselves, and a group attack is usually more effective. This too ensures the survival of the species because, without the pack, some predators would literally starve to death.

In the large corporate world, herds and packs are replaced by boards of directors, employee teams, shareholders, and subsidiaries. These are groups of people who come together to pool their abilities in support of the agenda or goals of the corporation. In essence this ensures the future success of the business. In the large corporate world, failing companies are often absorbed by successful ones in mergers and through acquisitions. Rarely does a large company just “go out of business” or become extinct. They are usually simply bought by another large company.

In the small business world, the entrepreneur is the animal who has wandered away from the herd. Sometimes it happens because of unemployment, but often it is because they have a desire to be independent from the politics of the corporation, or simply to be self-sufficient. Fortunately for the small business owner, a community exists where they can count on others to help them to be successful. It is the community of business-to-business networking.

Not all small business owners are aware of the opportunities of success involved in business networking. In fact, if I were to make a guess at how many businesses are involved in networking, I would guess the number to be around less than 10 percent of all businesses. This is unfortunate because not only is there a great deal of opportunity for acquiring more new business in the networking environment, there are also methods of learning to be more successful and to be a bit safer in the business community.

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So you think you’re not justified in taking time away from your business because you’re self-employed? Here are five great reasons why you should definitely take a vacation:

1. Physical down time
You work hard to grow and maintain your business. Trying to be superhuman will certainly take its toll if you allow it to. Give your body a break by taking in some R&R.

2. Mental down time
Your days are filled with busy, sometimes even hectic, day-to-day activities related to your business. If you don’t allow yourself to get away from it once in a while, your peace of mind and general well-being will most definitely suffer. Get out and play. Your mind will thank you!

3. Spend time with loved ones
Your family and friends see you working, working, working, sometimes rarely coming up for air. Both you and they will appreciate spending some quality time together.

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Here are Seven Business Growth W.O.W.® tactics for increased market share that you can deploy now:

1. Rule 1-12-50© – The first portion of every month (hence the number 1), consistently every month (hence the number 12), identify a population index upwards of fifty (hence the number 50) key customers or emerging customers and provide them a value added communication.

2. eSignature Line – Consider adding into your standard email auto signature line any updates on products or services you provide to all recipients of your communication exchanges. This also serves as a powerful standardization for ensuring customers receive advance notices for deadlines, product or service announcements, changes and discontinuations, etc.

3. eAuto Responder - Consider adding into your standard email auto responder (if you don’t engage it routinely, especially engage it when you will be away from email receiving) any updates on products or services you provide to all recipients of your communication exchanges. This is also a great way to promote and advertise to those people that initiate sending email traffic to you first, as now you can instantly bounce back a message to them.

4. Hotel Letters – Realize that in most all hotels there seems to be at least pieces of stationary and envelopes in the desk drawer. Consider a hand written note to three “Vital Fews” about something that is top of mind to you and of value to them.

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